10 Fashion Brands Nailing Their Snapchat Content Strategy

Meltwater

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Plus, we do some pretty cool work with big name brands.

Trending Sources

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. In general, because of the larger ecosystem, the smart thing to do is to begin engaging mostly because of search benefits, and to protect brand reputation. Image by Monkey at Large.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Tweet.

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Usually, I see brands sit on one of two sides of the fence. If you’re not yet familiar, Lorna Jane is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success. Image via BigStockPhoto.com.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. This type of social insight helps brands target campaigns more accurately to match audience interests.

The Persistence Of Brands

Twist Image

"Nobody wants to be branded anymore," said Aaron Levine, head designer for Abercrombie & Fitch. There's this thought that human beings are becoming less and less concerned, interested and caring about brands. Brands have (somehow) become less important, and individuals are more interested in buying clothes that are (somewhat) personalized, or that speak to them by allowing their own personalized style to flaunt. Brands are more important than ever. Brands matter.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. Here are three secrets to help brands have a two-way conversation with their customers online.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Adidas is making the most of Instagram’s image-centric format by focusing on the people involved with its brand rather than its specific products.

How to Build a Brand on Instagram

agora pulse

Want to learn how to take advantage of Instagram and build your brand with it? I started Short of Height , a brand new lifestyle blog and I wanted to get more exposure for it. Today I’ll share with you what I’ve learned from building a brand from scratch.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. The huge mistake that many brands make at this moment is waiting.

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. This is a guest post by Neil Davidson.

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Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. That’s why Twitter lends itself to a variety of use cases for brands seeking to connect with prospective and previous consumers. Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter.

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10 Creative Brands Making Instagram Stories Now

Simply Measured

5 Metrics to Measure Brand on Social Download. Here’s what the savviest, most forward-thinking brands are doing with Instagram Stories right off the bat, along with tips on how you can replicate these tactics for your own organization. What Your Brand Can Try: E!

How Brands Can Use Snapchat Memories

Ignite Social Media

Your brand has probably thought about Snapchat as a marketing tool and may even be thinking about leveraging Snapchat to reach your audience. Before you set up a Snapchat account for your brand, first take a moment to reflect on who your audience is.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

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Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Some brands have also incorporated a ‘pay with picture’ strategy that encompasses the rising trend of visual social media in 2014.

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless.

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. There’s nothing quite like good, old-fashioned fear.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. The huge mistake that many brands make at this moment is waiting.

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How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram.

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. Understandably, placating and retaining upset customers is critical to any brand’s interest on social media.

Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. As with most social sites it is a good idea for brands to have an official outpost.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000.

How Brands Are Using Live Streaming Video Successfully

Convince & Convert

Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. The Rise of the Improvisational, Adaptable Brand. How Successful Brands Get Results (and So Can You).

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How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

Measuring Your Digital Brand Impact Download. In another study, by Econsultancy , of fashion and beauty marketers, 73% found it to be the biggest challenge in influencer marketing. Or are you satisfied with raising brand awareness? You’re familiar with influencer marketing.

Branding is about being naked

Engaging Brand

In a discussion today I was asked "Isn''t branding just clothing - I mean a fashionable term which doesn''t mean anything in reality?". Like clothing - branding is necessary in western society and western weather! They are both an expression of your brand personality.

When Paper Wins In The Digital Age

Twist Image

There are certain companies who understand (and embrace) what it means to be a digital-first brand. when that brand is a paper company. It's also a fashion brand. It's also a productivity brand. It's also a lifestyle brand. brand. digital first brand.

Advisory: Google+ Begins Booting Brands

Geoff Livingston

Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. Both Bonsai Interactive and Zoetica represent real brands, corporate and nonprofit.

How the Pin Collective Could Reinvent Pinterest for Brands

Ignite Social Media

Given that 75% of content on Pinterest comes from brands, read on to discover how the Pin Collective might just revolutionize your campaign strategy. Beauty tips, how-tos, home décor and recipes are some of Pinterest’s most popular categories, and ones that brands would be wise to engage in.

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? Additionally, brands are still in the infant stages of adopting multiple Instagram accounts.

Fans, Followers, or Subscribers: Which Are Better For Brands.

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Fans, Followers, or Subscribers: Which Are Better For Brands? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two.

Are Brands Ready For The Instagram Economy?

Twist Image

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram? What about major brands? There are countless major brands that could use these types of channels to sell accessories and add-on products.

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. Here are five things to look for when identifying online influencers for your brand.

Is Social Media the New TV for Brands?

Simply Measured

For brands, the sheer numbers are among a variety of reasons why social media could become a true challenger to television to reach and engage audiences. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download.

What Twitter Trolls Can Teach You About Your Brand

Simply Measured

They’re negative, they attack the the integrity of your brand, and they thrive on the chaos they create. We all know it’s harder to be a bully in person, but the anonymity of the internet gives trolls the tools to threaten brands across all of the social networks. Trolls are the worst.

Twitter Begins Application Process for Verified Accounts

SocialTimes Twitter

Twitter said the verification application will be available globally later this week, offering as examples of potential verified accounts those in categories such as music, television, film, fashion, government, politics, religion, journalism, media, sports and business. Birthday (for accounts for people, not companies, brands or organizations). The profile and/or header photo reflects the person, the corporation’s branding or the company’s branding.

How to Build Your Brands Social Media Content Library

Ignite Social Media

Read on for tips on how to ensure your brand stays agile and top of mind by building a top-notch content library. After all, story-telling is one of the most powerful ways to engage customers with your brand. Working for a client that sells fashionable clothing for teenagers?

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. Many people think that they get shares on social media because they are cool, because they shape a compelling brand image.