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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Country/region [ select ].

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. Among other things, personal branding involves an understanding that you have a public image (whether you want to or not). Lesson # 5 Use Social Networks.

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