The Missed Opportunity: How Brands Are Missing Out on Facebook

Jon Loomer

By now you know about how powerful Facebook can be for brands. Billion people on Facebook now. That doesn’t mean that success on Facebook comes easily now. Instead, it can work the other way: The noise and the competition can make it more difficult for brands.

5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

Facebook has crawled into our daily habits like nothing else. The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform.

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Facebook Strategies: Content Over Creative

Dave Fleet

Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% The continued rise of Facebook community managers.

Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes?

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8 Basic Yet Necessary Tools or Plugins for your Site

Idaconcpts

While these are a totally different beast than going the advertising campaign way, there’s still something to be said for having an extremely functional and user friendly site for brand recognition. First, let’s see how effective a good widget or app can be.

Sites 150

Monetizing Facebook

Direct Marketing Observations

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Is a Facebook share really worth $14? Are advertisers wasting money on Facebook? Facebook

20+ Cool Social Media and Web Tools

Webbiquity SMM

Want to show the world how social you are with a cool widget on your website or blog? Social Mention also lets you set up alerts (simiar to Google Alerts) and offers a widget that can be installed on a website or blog to display the real-time buzz about your specified topic.

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Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. The Different Types of Facebook Reach Metrics.

What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Stories have become Facebook’s fastest growing products in the brand’s history, and Instagram as a whole is the fastest growing of all social networks today. We looked, specifically, at pet brands. The Biggest Insight: Using Stories to Build Brand Equity, Not Drive Sales.

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What TV Is And What Will Never Be

Twist Image

Every brand is trying to figure out a new angle in a world of infinite channels. Now, we talk about the tweets and Facebook posts about last night''s TV show around the watercooler that we watched on time delay or PVR''d and skipped the commercials entirely. Still, you can add all of the features, widgets, apps and connectivity of these devices and we may still net out in the same place: people just like to sit back and watch TV. brand. facebook. widgets.

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. Many people think that they get shares on social media because they are cool, because they shape a compelling brand image.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook SEO.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. Branding & Engagement, pt.

The Re-Branding of Me: Website Under Construction | Almost Savvy

Almost Savvy

Register for.tel for free) URGENT: Facebook Rush Tonight – Claim Your Name BREAKING NEWS: It Takes Work To Get Ahead How Not to Use Twitter for Business (FroYo Edition) Shopping Cart Your shopping cart is empty Visit the shop ?

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. Although there was a Facebook group, people wanted and needed something more professional to attempt to effectuate change. Finally, having 700 friends on Facebook meant something! This is a guest post from Barry Mueller.

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Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&#

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity SMM

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? How can brands most successfully drive fan engagement? Facebook Apps and Tools.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). SEO for Facebook Pages Your Page is visible to search engines!

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites.

News 172

5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs

Convince & Convert

Tweet Unless you can get people to click your “like” button , your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career. Think about your own behavior on Facebook. How many brands have you “liked” and then never returned?

Brands Find Twitter Effective

Proactive Report

300 people gathered in Los Angeles to find out more about using Twitter for business, entertainment, comedy and music, The panel on how brands can effectively use Twitter featured Starbucks, Kogi BBQ and E Online.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Also keep in mind Facebook Pages are indexable so be sure to write your content with good SEO in mind.

Tips 173

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. But most people who want to develop a personal brand do. Pay attention to which widgets you use in your sidebar. It’s a good idea to build an account on some of these sites to further extend your personal branding. Build RSS outposts on Facebook.

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Using Social Media in a Brand Marketing Campaign

Josh S Peters

Using social media in a brand marketing campaign can help make your brand more tangible. Before you start a Social Media Brand Marketing Campaign Get your online marketing materials lined up and within easy reach.

Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. Facebook Fan Valuation Is Just the Tip of the Iceberg. What’s the value of a Facebook Fan?

Social Media Facebook Security

Social Media Network Marketing

Thursday, August 12, 2010 Social Media Facebook Security These days all accounts and sites are concerned about account holder's identity, and rightly so. The problem comes in here: on Facebook for instance we have numerous games like Mafia Wars and others.

Your Social Media Output Should Be An Extension Of Brand Personality

Social Media Network Marketing

Monday, August 23, 2010 Your Social Media Output Should Be An Extension Of Brand Personality Social Media Networking is part of the overall marketing scenario. Our Social Media efforts are an extension of the brand's overall marketing efforts.

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Is Social Media for all industries and brands?

Social Media Network Marketing

Saturday, July 10, 2010 Is Social Media for all industries and brands? Social Media Network is a way to connect your brand with its customer set. Share to Twitter Share to Facebook Share to Google Buzz Posted by Pervara Kapadia at Saturday, July 10, 2010 4comments: Aman Sharma said.

Social Media an extension of the Brand Personality

Social Media Network Marketing

Friday, June 4, 2010 Social Media an extension of the Brand Personality Matching the Brand Personality while working on Social Media Network Online is a very important portion. How To Add Static FBML To Your Facebook Page For S.

People, Brands, and Social Media at the Orsm09

Josh S Peters

Their Twitter stream is broadcast on their home page and a they have a FaceBook Fan Page that they use to distribute information about products and to communicate with their fans. This will be a brand to watch and see what they end up doing.

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How To Create & A/B Test Facebook Landing Pages

Sprout Social

All those “Likes” your business has on Facebook? To turn Facebook traffic into sales , businesses are increasingly looking to powerful marketing tools called Facebook landing pages. What is a Facebook Landing Page? The Essentials of an Effective Facebook Landing Page.

Analytics: what matters to content marketers?

Sherrilynne Starkie

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. This is a complex task and there are no end of software vendors looking to solve the problem with dashboards, widgets, extensions and apps. Pinterest leads Facebook in retail.

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. While I typically focus on the subject of Facebook ads, today I’m going to branch out a bit more broadly. Facebook Ads.

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Duda Review: An Easy Way to Build Social-Ready Sites

Socialmedia.biz

We need site visitors to see that we’re active and influential on social media, we need to entice them into following us on these branded third-party presences so we can nurture them as leads. Duda also comes with powerful widgets that let you integrate advanced functionality within seconds.

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Social Media - Get Me 1500 Fans On Facebook

Social Media Network Marketing

This leads us onto 3 aspects namely: Quantity [number of members] Quality [right members that are relevant to brand] Engagement Level [level of interaction and involvement] While it would be great to have a huge Fan base it is necessary that the topics we communicate is relevant to them.

Duda Review: An Easy Way to Build Social-Ready Sites

Socialmedia.biz

We need site visitors to see that we’re active and influential on social media, we need to entice them into following us on these branded third-party presences so we can nurture them as leads. Duda also comes with powerful widgets that let you integrate advanced functionality within seconds.

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How To Add Static FBML To Your Facebook Page For Social Media

Social Media Network Marketing

Monday, August 30, 2010 How To Add Static FBML To Your Facebook Page For Social Media Just thought of sharing a little how to do the FBML on Facebook. Full form of FBML is Facebook Markup Language. FBML enables you to create custom tabs on your Facebook Fan Pages.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook, of course.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple. Facebook, of course.

Social Media - Why Does Facebook Not Have Many Tracking Tools?

Social Media Network Marketing

Thursday, August 19, 2010 Social Media - Why Does Facebook Not Have Many Tracking Tools? Your community members could be called by any name for instance Fan on Facebook, Followers on Twitter and so on. However a huge membership of Facebook does not have easily identifiable tools online.

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A Step by Step Guide on Getting Started Using Facebook For Business

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Step by Step Guide on Getting Started Using Facebook For Business View this document on Scribd Share this: StumbleUpon Digg Reddit May 8, 2010 - Posted by akstout18 | Uncategorized | Facebook , facebook fan pages , facebook for business , facebook business pages , facebook like pages One blogger likes this post 18 Comments » [.]

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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Check out this infographic from Digital Insights on social media facts, figures and statistics from 2013: Facebook is still the leading social media network and continues to grow. Here are the latest facts and figures : Facebook now has 1.26 Facebook averages 1.23

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.