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Facebook is Meta, But Does It Really Matter?

Jon Loomer

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). Let’s discuss… The Re-Brand. The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger.

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3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

Facebook held their F8 Conference last week which is a live broadcast of all the updates and innovations to their platform. After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

Yet when we are all going to have to live, and work, and live, in a virtual world for the foreseeable future, not doing this is also not an option. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. Virtual event best practices. What to do?!

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Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

R&D Digital Twin Factories (development and CAD in virtual space). Virtual Showrooms for customers to view solely online sales. Marketing NFTs as virtual good collectibles for branding, including Digital Twin NFTs. VIRTUAL EVENTS for launches and in-world parties. LABS simulation and testing.

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Real investments in virtual worlds continue

The Way of the Web

Don’t forget back in 2004, David Storey paid $26,500 in Entropia , then Jon Jacobs invested $100,000 in a virtual space station in Entropia in November 2005, and of course Anshe Chung became a millionaire via Second Life in 2006. I hope they decide to open their eyes.

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What Is The Metaverse (and Why Should You Care)?

Hootsuite

The metaverse is hardly a brand-new concept, BUT the speed with which it recently began making headlines is impressive. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans. Why did Facebook rebrand to Meta? The reason?

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Metaverse – The End of Reality and the Big Picture plus Sunyata

Laurel Papworth

Tangible would be cars, physical cars, physical houses, jewellery if you’re not at that place, then food and shelter and whatever else we can ascribe in the physical world as having value. If you look at branding and marketing, a lot of that is about creating value, possibly where there is nothing intrinsic value to that.