50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Facebook Lexicon. Trendrr.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Facebook Page Fan Numbers. Facebook Wall Interaction.

The Super Bowl & Social Media: 5 Must-Reads


By Kyle Lacy At the ExactTarget Social Media Lab we looked at the nexus between the game, advertisers, and consumer social activity to see which brands made the most of the opportunity and here is what we found.