Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 150

Brands Case Study Content Facebook 150

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. It’s no surprise customers want to be heard by brands and feel taken care of when shopping. Followers are only increasingly caring about what a brand stands for in this day and age.

Trends 184

Trends Organization Social Media Travel 184

Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services. Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

MAY 8, 2023

Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Are you looking to keep a pulse on sentiment and brand health?

Tourism 107

Tourism Travel Education Engagement 107

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. These five tactics stand to help turn Facebook into a high-converting channel.

UGC 72

UGC Facebook Library Transportation 72

So Influential

MARCH 25, 2021

It’s estimated that both Instagram and Facebook have over 1 billion global users each. But that doesn’t mean every type of content will make you popular. Many beauty influencers have even made their own brand or line of makeup. Though very controversial, what he does well online is to flaunt his assets.

Influencer 52

Influencer Types Social Media Content 52

Keyhole.co

NOVEMBER 19, 2023

Analyze their social profiles or campaigns on different platforms, paying attention to: Top Posts Types of Content Shared Average Engagement Rate Posting Time and Frequency Follower Growth Post Reach and Impressions Adopt content and posting strategies that consistently generate engagement and correlate with follower growth. billion users.

Template 52

Template Templates Examples Social Media 52

Ignite Social Media

SEPTEMBER 23, 2021

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Sweepstakes are a great way to drum up excitement for your brand, because who doesn’t love free stuff? We dive a little more into what types of sweepstakes you can run here. Choose a Platform.

Social Media 186

Social Media How To Guidelines UGC 186

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Facebook Kids comes to Canada. Facebook Kids is coming to Canada.

Google 170

Google Adwords Case Study Sports 170

Webbiquity SMM

JUNE 30, 2011

Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. That brand image matters little in social media.

Social Media 188

Social Media Brands Plaxo Insurance 188

The Realtime Report

FEBRUARY 17, 2021

The other type of SEO is called off-page SEO. What are the most effective types of off-page SEO and how can you take advantage of this digital marketing tactic to build a stronger online presence? Spreading the Brand’s Identity on Social Media Platforms. Image by Diego Velázquez from Pixabay.

SEO 219

SEO Engineering Hosting Travel 219

Firebelly

JANUARY 24, 2012

The main reason people get on Facebook is to engage with friends and family, not brands. Lifestyle questions are questions like, ‘what’s your favorite movie’ or ‘where’s the most exotic place you have traveled? Stop back by next Tuesday for Facebook Page Management Tip #4: Ask For Different Perspectives.

Questions 167

Questions Tips Facebook Travel 167

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. Travel and Tourism. Consumer Goods. Healthcare.

Twitter 104

Twitter Tourism Travel Education 104

Convince & Convert

AUGUST 29, 2012

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest.

Hotels 124

Hotels Facebook Travel Transportation 124

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

NOVEMBER 16, 2020

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. So what contributed to the brand’s comeback? But by summer’s end, the tides had turned. They act fast.

Travel 124

Travel Hosting Committee Hotels 124

Ignite Social Media

JULY 12, 2016

These bots typically reside within other messaging apps like Facebook Messenger or Kik. With so many types of bots and different types of brands, the time is fast approaching (if not already here) for your brand to decide if a chatbot is right for you. The post Are Chatbots Right for Your Brand?

Brands 60

Brands Airlines Travel Types 60

Ignite Social Media

APRIL 9, 2020

” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences.

Survey 200

Survey Social Media Groups Groups 200

Likeable

JANUARY 10, 2022

And it’s not just TV-type content that’s making its way out of the smartphone and into the real world—you’ve likely seen tweets or even Snapchat’s AR activations showcased on massive billboards as well. Want to learn more about how your brand can leverage its social content offline?

Social Media 109

Social Media Content How To Hotels 109

Laurel Papworth

JANUARY 14, 2010

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% companies use Facebook and 45% Twitter.

Hotels 85

Hotels Tourism Travel Social Media 85

The Realtime Report

JUNE 4, 2019

As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Use Facebook Bookings. Focus On The (Positive) Reviews. Follow The Trends.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. That puts TikTok on par with Facebook as an influencer marketing platform in 2021.

Influencer 145

Influencer Social Media Marketing How To 145

agora pulse

MAY 26, 2016

Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences. Select Your Audience.

Facebook 152

Facebook How To Advertising Campaign 152

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Ignite Social Media

JUNE 13, 2017

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? What type of Sweepstakes can I run?

Widget 118

Widget Hashtag UGC Travel 118

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Industry 121

Industry Real Estate Social Media Sports 121

Sprout Social

AUGUST 1, 2019

Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Facebook Competitor Report. How to Create a Facebook Pages Report.

Report 79

Report Facebook How To Overview 79

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. As customer expectations continue to rise, the successful use of chatbots will be a key factor in keeping your brand trending upward.

Examples 185

Examples Real Estate Hotels Marketing 185

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 92

Social Media Brands Instagram Training 92

Twist Image

FEBRUARY 14, 2014

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Twilight Of The Brands.

Brands 101

Brands Loyalty Advertising Embedding 101

Sprout Social

JUNE 17, 2020

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Select your video types. An example of a video marketing goal would be creating brand awareness. Select your video types. Landscape feed.

Video 144

Video Social Media Strategy Film 144

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint?

Examples 102

Examples Template Templates How To 102

Hootsuite

JUNE 14, 2022

As a brand, this hashtag allows you to show followers the emotional side of your business. People like to engage with other people, not typically with brands. Try highlighting your humble beginnings and noting how far your brand has come. You want to avoid unintentionally reminding people of soap-box-style Facebook statuses.

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 78% of users say content from brands is useful.

Statistics 111

Statistics Marketing Travel Buy 111

Later

NOVEMBER 5, 2020

Content pillars are 3 to 5 topics your brand will consistently discuss, amplify, and create content for on social media. When Christina first started her business, she was primarily focused on travel and lifestyle. Your content pillars will be specific to your brand, but can encompass multiple themes.

Social Media 112

Social Media Strategy Content Hotels 112

ProBlogger

FEBRUARY 13, 2017

Ways to Use Facebook Live to Grow Your Blog. In today’s lesson, I want to talk about Facebook live video which is a technology that has been around for a while now on Facebook and that I think continues to be something that bloggers could get a lot of value out of. Stay tuned my quick top 7 ways to use Facebook Live!

Types 31

Types Video Facebook Brands 31