Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

” It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. promote the brand through creation and distribution of share-worthy content. Facebook Marketing Tools.

Tools 216

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. PLEASE LIKE MY FACEBOOK PAGE.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. 13) Sysomos.

Tools 270

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website.

Tools 269

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#.

Know Your Hustle. Own Your Hustle.

Twist Image

Facebook and Instagram send out this narrative, and we feel it: "everyone is doing something more interesting than I am. My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. brand. facebook. sysomos. What are you chasing? What are you running after? Is someone chasing you? To hustle or not to hustle? That is the question.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. 8 brand personalities Facebook and Twitter users hate by iMedia Connection. Share this on Facebook.

Tools 198

Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter.

Sites 103

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1.

What every consultant should know about social media analytics

Sherrilynne Starkie

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. It helps build advocate and brand relationships.

Social Media Tips from Professor Jonathan Taplin

Proactive Report

When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis. Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. If this approach interests you, and you will be at the PRSA National conference in DC in October, come to our session on Branded Content Sunday October 17. Connect with me on Twitter and Facebook.

How a social media consultant can help your business

Sherrilynne Starkie

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

Facebook to become the platform from which we run our (online) lives

Danny WhatMough

I’m seeing an increasing amount of noise at the moment discussing the extent to which brands should have a presence on Facebook. Brands flocking to Facebook. Facebook as a platform. A brand no longer holds all the keys or makes all the decisions.”

Are Social Causes a One Click Pony?

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court.

How to Measure Social Media Success for Your Small Business


Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. NOTE: Facebook Insights provides important data that shows how your community is interacting with your posts and when your fans are online.

11 best social media listening tools


Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

Tools 114

Top 17 Social Media Monitoring Vendors for Business

This process enables them to increase brand awareness and capture profitable trends. With more than 250 platforms claiming to help companies assess mentions and track their engagements and brand performance on various social media platforms, it can be challenging to choose the right one.

How Social Media Works When Your Fans Are Truly Passionate

Convince & Convert

million subscribers on YouTube all while seeking to expand your fan and media base can seem impossible… especially when your community gains strength and joy from user-driven initiatives that lie outside the realm of your control while still directly impacting your brand. Sysomos.

Link Love Monthly: Best of March 2011


The Pros And Cons Of Facebook Comments (TechCrunch). 10 Applications For Your Facebook Event Page (Event Manager Blog). bitly’s Got a Brand New Mobile Site! Real-Time Analytics For Social Plugins (Facebook Developer Blog).

Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Tools 115

20 Killer Facts About Business Blogging

Writtent Blog

Sysomos ). 12.Blogs can speak for your brand. Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all.

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Are tweets more important than Facebook shares?

State of Social Media in the USA

Jeff Esposito

Facebook. 70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). 62.14% of Twitter users are in the US ( Sysomos ). 66.93% of iPhone users who utilize Twitter are in the US (Sysomos). As this market continues to grow, everyone working for a brand, agency or just participating in the conversation has a hand in how the platforms evolve in the future.

How to Produce a Podcast

Convince & Convert

Content Pros sponsors include ProofHQ , InboundWriter , Oracle Marketing Cloud , and Sysomos. It’s called Lessons from 27 Big-Brand Social Media Professionals. Here at Convince & Convert Media, we produce three podcasts.

How To 168

12 Steps to Producing a Podcast

Convince & Convert

Content Pros sponsors include ProofHQ , InboundWriter , Oracle Marketing Cloud , and Sysomos. These videos are uploaded to Youtube and Facebook, and are embedded in the Content Pros blog post. It’s called Lessons from 27 Big-Brand Social Media Professionals.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

What words are used in association with our brand? Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. “I need to create custom Facebook apps, launch and administer promotions, and manage creative assets on YouTube and beyond.

Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

Tweet (Source: Sysomos ). 21) 39% of sellers on Facebook, mostly small businesses, have used Facebook Ads, and nearly 70% plan to use the service again. 26) Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. It tracks mentions of your brand in 42 different languages. Sysomos.

Association Social Media: American Diabetes Association


We have flagship accounts on Facebook , Twitter , Pinterest , YouTube and Instagram , as well as a WordPress blog called Diabetes Stops Here. Most often, these are on Facebook and Twitter. The basics: Facebook: 2-3 posts per day.

McLuhan, Socrates and Edith Wharton On Social Media


McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. MySpace, once thought to be the domain of teenagers, and Facebook, initially established as a network for high school and university students, both have large numbers of users in the age 45 to 65 bracket, but age continues to be a barrier to both social network and general Internet use.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Brands that are already established naturally have it a lot easier; they already have a following. Social Media is More than Just Twitter and Facebook Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). applications like Facebook, Twitter, Skype, etc.

Is Your Twitter Addiction Paying Off

Convince & Convert

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Has it given me brand exposure? Has it given me brand exposure? Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. Social media publicly exposes how broken a brand's existing customer service channels are.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Since then,023% of all Tweets include location data, according to Sysomos. Facebook Sharpening the Knife You may remember that Twitter refused Facebook’s $500 million buyout offer last September. Updating Facebook from third parties like Tweetdeck? Check ( Facebook Lite ).

25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. Creating quality blog articles allows your brand to score high search rankings, and connect with consumers who are already looking for your product. It’s a Branding Tool.

Wow Online Influencers With An In-Person Experience

Convince & Convert

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Cibolover transparency and authenticity is SOOO key.The question then is how do you be so transparent & authentic w/ a brand. Cibolover transparency and authenticity is SOOO key.The question then is how do you be so transparent & authentic w/ a brand. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm.