Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

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Trending Sources

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. Your Brand is a Promise Delivered. Definition of a brand.

Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. Implications for Brands.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

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Blogging for Business: 10 Proven Strategies that Work for Any Size Business

Pam Moore

Blogging and content marketing is an incredible and proven way to build your business and your brand authority. As tempting as it may be, building your business on rented land such as Facebook is quite risky. Need help taking your brand to the next level?

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Brands are least affected at 49.5

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How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. Every brand touch counts.

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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

While this strategy may work for some, it is going to be short lived. It’s also not surprising this recommended strategy came from someone who has been known across the industry to borrow and even steal content from others.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

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Help – My Boss Wants My Facebook Strategy!

agora pulse

That moment when your boss suddenly becomes aware of the budget being spent on social media and demands a Facebook strategy. While social media has become more data driven, only 32% of marketers having a documented strategy. Step 1: Create Facebook Objectives and Goals.

Join Us for Our “Facebook Groups for Brands” Webinar

Ignite Social Media

There are new opportunities within Facebook Groups for brands; however, Groups aren’t a fit for every brand. The post Join Us for Our “Facebook Groups for Brands” Webinar appeared first on Ignite Social Media Agency.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. residents use Facebook several times a day?

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

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Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. In terms of brand recognition and acceptance, you should focus on ONE word more than any other: ENGAGEMENT.

Is Your Brand Relevant as a Toaster and Avocado? 10 Strategies to Stand Out in 2019

Pam Moore

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands.

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

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How to Develop a Social Media Strategy and Plan: 6 Essential Steps for Success [Webinar]

Pam Moore

Random acts of Facebook? At minimum it's time to get a 2nd or 3rd opinion before you waste one minute following their strategies. . The better you know your audience and can develop a plan and strategy to reach, inspire, connect with and serve them, the better your results will be.

Facebook Strategies: Content Over Creative

Dave Fleet

Tweet Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% The continued rise of Facebook community managers.

Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses.

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. Brand storytelling requires both art and science.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. You are overwhelmed with the latest Facebook changes and feel like Mark Zuckerberg owes you something. The truth is Facebook owes you nothing.

Is Your Brand Relevant as Avocado Toast? 10 Strategies to Stand Out from the Digital Noise in 2019

Pam Moore

The fear of getting lost in the sea of spam and never ending selfies is real for many marketers who haven't built a solid strategy and foundation for their brands. Even owners of the smallest businesses are getting social savvy and finding unique ways to compete with the big brands.

Content Marketing Strategy: Top 10 Mistakes Killing Your Success

Pam Moore

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals?

Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

3 Social Media Statistics to Consider in 2020 Strategies

Ignite Social Media

As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . What does this mean for brands?

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Would you like a competitive Facebook edge? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger. What is Facebook Messenger?

Is Personal Branding Required for Business? How to Ignite the YOU Factor – Free Webinar

Pam Moore

Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions.

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