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This Week in Social Media – 6/26/13

Social Media Marketing

This should seem obvious by now, but brands with poorly performing mobile experiences annoy customers. It might make brands think twice before spending an inordinate amount of time on such sites. Facebook is working on a news reader. Facebook continues to have a strong foothold in Southeast Asia.

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30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

2) Turn what people post in social media into compelling stories with Storify. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. But it’s also about learning and growing too. The Old Spice Voicemail Generator.

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No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Convince & Convert

Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” Watch as the visual story unfolds below: With each tweet, more and more fans of @MarcJacobsIntl were pulled into the conversation, prompting the brand to respond to them with more photo responses. Oh, April Fools’ Day! Bonus points?

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

When you don’t pair tactics with strategy — regardless the type of campaign or goal — failure is imminent. A1) Consistent branding. Pinners are looking to be inspired and solve solutions as they plan with Pinterest, does your brand answer their questions? A1) Tactics. A1) Optimization. Take it seriously.

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How to Serve Government A Shitstorm Online #SocialMedia #Auspol #LGBT

Laurel Papworth

But given that my social media day job is putting together these types of campaigns to emotionally manipulate you into buying an idea, I know how to get enough people behind this to give Gov a taste of the revolution that currently occurring on the streets and in the Twittersphere and that they seem oblivious to. Create a storify.

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The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. 1) Storify. Pricing: free version; contact vendor for Storify 2 pricing. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ).

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10 Twitter Tools You’ll Actually Use

Sprout Social

First, come up with a branded hashtag for people to use when Tweeting about your chat. Our software allows you to do everything from schedule Tweets, monitor brand mentions, track hashtags, get in depth analytics and so much more. Plus, you can also manage your Facebook, Instagram and LinkedIn profiles all in one place.

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