Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

DECEMBER 26, 2023

Plus, it has expanded into proprietary adventure sports, racing, and music. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination.

Social Media 52

Social Media Strategy Sports Meme 52

Ignite Social Media

MARCH 18, 2024

million followers across major social platforms, Duke Men’s Basketball has the largest following of any college sports team – even bigger than Duke University itself. In many organizations, social media is still micromanaged by lots of stakeholders which prevents this type of responsiveness. With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Industry 123

Industry Real Estate Social Media Sports 123

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. These five tactics stand to help turn Facebook into a high-converting channel.

UGC 72

UGC Facebook Library Transportation 72

Jon Loomer

JANUARY 11, 2018

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. Facebook sees person-to-person interaction as the “core” Facebook experience.

Feed 158

Feed Feedly News Engagement 158

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Facebook Kids comes to Canada. Facebook Kids is coming to Canada.

Google 170

Google Adwords Case Study Sports 170

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. There are 2 types of flair: User flair.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As is understanding the stakes your brand has in significant cultural moments. As a brand or business, how do you ensure that the conversations you take part in are appropriate? — BBC Sport (@BBCSport) August 1, 2021.

Eventful 114

Eventful Social Media How To Sports 114

Ignite Social Media

MAY 14, 2018

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference. boasted what’s next in technology for Facebook and its suite of programs.

Facebook 92

Facebook Groups Groups Sports 92

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. Live videos.

YouTube 139

YouTube Trends Strategy Content 139

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In 2020, Zuckerberg launched Reels on both Facebook and Instagram. As a result of TikTok’s rising popularity, Zuckerberg states that both Facebook and Instagram will make Reels a larger focus going forward. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

APRIL 27, 2020

For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. Disclaimer: Data from Sprout Social includes users from various plan types, industries and locations. Updates to Facebook times to post. How brand behavior has changed. and 1–2 p.m. and 1–2 p.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Social Media Strategery

OCTOBER 8, 2009

Development Social Media Sports Can Learn a Few Things From Gov 2.0 Sincerely, Joe Sports Fan In a recent post , I discussed some of the similarities that I saw between the government’s experiences with social media and the challenges that professional sports teams are facing in diving into the world of social media.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Feed Feedly 150

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. However, this did not deter the brand from embracing the same humorous approach on its social media accounts. million Facebook: 5.1 Instagram: 1.3 million YouTube: 108K Twitter: 808.3K

Social Media 52

Social Media Engagement Strategy Meme 52

agora pulse

MAY 26, 2016

Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences. Select Your Audience.

Facebook 152

Facebook How To Advertising Campaign 152

Hootsuite

MAY 11, 2023

Compare different types of technology products iPhone vs. Android. Pick two different types and share your insights on which one you think is better for specific tasks or activities. Show viewers how to use various tools and equipment safely Are you comfortable with power tools, hand tools, or a specific type of exercise equipment?

YouTube 103

YouTube Video Film Sports 103

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. million LinkedIn: 5 million TikTok: 3.1

Social Media 59

Social Media Strategy Collaboration Analysis 59

Buffer Social

MAY 8, 2018

But how does someone go from viewing a piece of content on Facebook to making a purchase? Look no further than the NFL’s Miami Dolphins… How the Miami Dolphins generate leads from Facebook video. In 2017, the Dolphins became the #1 ranked NFL team for video views on Facebook. Step 1: Create content.

Video 105

Video Facebook Sports Campaign 105

Adam Sherk

FEBRUARY 14, 2012

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. Breaking News. DeviantART is also doing well.

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Keyhole.co

OCTOBER 31, 2023

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. million Facebook: 1 million Twitter: 799.7K LinkedIn: 3K TikTok: 2.6

Social Media 52

Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

In a time when cosmetic brands barely had enough foundation and concealer tones to match half the skin tones of ‘real people,’ Rihanna’s Fenty Beauty came in like a storm. It has even prompted other major brands to diversify their products in response. million Facebook: 1 million Twitter: 799.7K LinkedIn: 3K TikTok: 2.6

Social Media 52

Social Media Strategy YouTube Trends 52

Mindjumpers

JUNE 26, 2012

A staggering 94% of corporations use some type of social media, and 85% say that it has given their business more exposure. The Role of Social Media in Sports [Infographic]. Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. Similar Posts: How Social Is B2B? Infographic].

Social Media 229

Social Media Sports Statistics B2B 229

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Facebook: 255K YouTube: 12.1K Stanley even stopped stocking the line in 2019.

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

OCTOBER 30, 2023

Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 Burger King’s marketing strategy generates a lot of buzz across their social media platforms, leading to high engagement and ensuring the brand is always at the forefront of people’s minds. million Twitter: 2 million Instagram: 1.9

Engagement 52

Engagement Social Media Strategy Meme 52

Social Media Strategies Summit

SEPTEMBER 23, 2022

In contrast, the median engagement rate (by follower) on Instagram stands at 3.37%, while Facebook’s is just 0.22%. Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. No doubt you already post when your sports teams win. Image source.

Education 163

Education Examples Content Nielsen 163

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

B2B 306

B2B Influencer Platform SMS 306

Pixlee

SEPTEMBER 20, 2017

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. People trust peers advocating for a brand more than the brand itself.

Communities 62

Communities Brands Class Community building 62

Buzz Marketing for Technology

DECEMBER 14, 2016

They enable one-to-one communication between brands and consumers at scale, and they leverage technology in order to do that.”. And while the technology can be used for entertainment purposes—think Snapchat or Facebook Messenger, for example—its greatest impact is potentially coming in marketing, Brucculeri told me.

Conversation 100

Conversation Marketing Apparel Tourism 100

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Keyhole.co

NOVEMBER 21, 2023

million Facebook: 14 million Twitter: 9.6 Sharing user-generated content and collaborating with celebrities Many brands share user-generated content, but Apple does it with such a discerning eye that every reel or post is a treat to the senses. Apple’s social media strategy also uses impactful celebrity and brand collaborations.

Social Media 59

Social Media Strategy Apple iPhone 59

Almost Savvy

JUNE 1, 2011

While you are undoubtedly interested in keeping up to date on industry-related topics, local news or your favorite sports teams, one of the most relevant topics to you should be you. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive. keeping tabs on your favorite sports teams.

Reputation 275

Reputation Google Sports How To 275

Twist Image

JANUARY 31, 2011

From a Marketing perspective (because, trust me, you do not want my perspective on sports), the Superbowl is that one time out of the year when our industry gets a very real temperature check as to how we're doing. The answer is: Facebook. Along with every commercial will be some kind of link to a Facebook page. advertising.

Facebook 111

Facebook Case Study Advertising Sports 111

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Expanding into older demographics makes sense for brands. This might explain why more and more brands, from Adidas to Mazda are turning to senior content creators for brand collaborations.

Influencer 98

Influencer Authentication Class Travel 98

Convince & Convert

APRIL 18, 2013

As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. The ad was also posted online and shared on the Chicago Tribune’s Facebook page and Twitter account. From there, the ad spread quickly. About the Jessica Gioglio: Follow @savvybostonian.

Sports 135

Sports Authentication Comparison Social Media 135