How to Create Content for Sports Fans

Convince & Convert

The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. Sports fans love their facts and statistics.

Sports 145

The Role of Social Media in Sports [Infographic]

Mindjumpers

During the past years, we have seen an increasing involvement of social media in sports – especially American sports with Super Bowl being the prime example. Social Media And Branding [Infographic]. Tweet.

Sports 249

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker.

Sports 130

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.)

Sports 220

Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. The Most Popular MLB Teams on Twitter and Facebook.

Sports 144

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. PLEASE LIKE MY FACEBOOK PAGE.

Brands 308

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

We are the face of the brand.” When ESPN looked the time users spent looking at content for the top 32 teams across all sports, 31 of those were NFL teams (the Jacksonville Jaguars being the only NFL team to miss the top 32). Bryan Srabian, The SF Giants @srabe.

Sports 109

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s. And what did social media and fantasy sports?

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

Brands 102

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

Development Social Media Sports Can Learn a Few Things From Gov 2.0 There are real opportunities for the sports industry to leverage some of these same concepts and tactics that are now driving Government 2.0. Sports Can Learn a Few Things From Gov 2.0 and sports 2.0. [.]

Brands Rocking Instagram

Mindjumpers

But how can brands benefit from this visual and colorful social medium? We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones.

25 brands every social media manager should follow on social

Unmetric

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are.

Top Flavored Water Brands on Social Media

Ignite Social Media

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.

Brands 121

Top Five: Should Facebook be regulated?

Sherrilynne Starkie

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK.

How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. On Facebook, the brand rolled up local pages into three consumer-led brand pages: Reebok (with over 1.2

Brands 172

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

Brands 285

Brands vie for the throne in the game of social media marketing

Unmetric

Over the past 7 months, we noticed brands rushing to capitalize on the GOT phenomena — be it official brand partnerships or even witty social posts referencing the popular show. Our inner GOT fan couldn’t resist digging a little deeper to see which brands nailed it.

Brands 108

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Is Sentiment Making Brands Stupid?

Brands 282

Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. Still we can all learn from the experiment… Facebook’s secret groups. PLEASE LIKE MY FACEBOOK PAGE.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Brands 267

Top five: Facebook users can now hit ‘snooze’

Sherrilynne Starkie

Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Facebook users can now hit 'snooze'. Facebook now allows users to ‘hit the snooze button’. This is a risk for brands posting too often or posting boring or salesy content. Twitter is sporting some cool new 'threads'. Long form content has come to Twitter and provides new opportunities for engagement to brands. REPORT. There is no 'holiday lull' in social media!

10 Facebook Posting Tips to Improve Your Brand Awareness

Sprout Social

Every business knows that Facebook is integral to a successful marketing strategy. While there’s no such thing as the perfect Facebook post, there are ways you can optimize your content for success. Include Branded Hashtags, But Not Too Many. Facebook

Tips 98

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand?

Trends 117

Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. Brands are screwed!”

Feed 144

21 Top Social Media Sites to Consider for Your Brand

Buffer Social

This will allow you to maximize your brand reach on social media, engage with the right people , and achieve your social media goals. Does it fit your brand image? Facebook – 2.23 So if you want your brand to be on YouTube, I would recommend reading up on YouTube SEO.).

Sites 105

Editorial Planning for Facebook Marketing

Mindjumpers

But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook. “Do Defining your brand identity helps align all communication around the core essence of the brand. Tweet.

Facebook Goes Live with New Video Channel

Mindjumpers

Facebook Live is a new interactive channel for the Facebook crowd, more precisely a channel dedicated to the happenings of the social networking company as opposed to a channel for others. Facebook Live has channels for features and events.

Video 241

Using The Facebook Timeline To Boost Your Brand

Small Business Mavericks

Come March 30, the Facebook Timeline rollout will be complete with all business pages also sporting the new look. On the plus side, the Facebook Timeline will allow businesses to control their own home page images. If you are a small business that uses Facebook to connect with consumers, and you don’t have a recognizable logo – get one. Once created, a logo can be used on your own website, in advertizing, on Twitter , and now on Facebook.

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Stories Research)

Buffer Social

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Many brands report a positive increase in results when they post more, while others experience the opposite.

How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. Allianz Malaysia had the most Brand Posts while Prudential Malaysia had the least.

Facebook Goes Live with New Video Channel

Mindjumpers

Facebook Live is a new interactive channel for the Facebook crowd, more precisely a channel dedicated to the happenings of the social networking company as opposed to a channel for others. Facebook Live has channels for features and events.

Video 220

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

And while brand-crafted content is useful and can help build trust with customers, sometimes the most influential content comes from like-minded people that your customers know and trust. Here are five things to look for when identifying online influencers for your brand.

How 25 Brands Make the Most of Visual Content on Social Media

Rebekah Radice

Want to know how you can make the most of visual marketing on Facebook, Pinterest, Instagram, and more? Join me in this look at 25 brands that make the MOST of visual content on social media. How 25 Brands Make the Most of Visual Content on Social Media.

Brands 144

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

You likely already know that your brand should be utilizing Facebook Live. In just the few short months since being rolled out to the public in early 2016, Facebook Live has captivated social media audiences around the world.

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb.

Brands 112

How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully.

Brands 120

The Facebook News Feed is Changing to Favor Person to Person Engagement

Jon Loomer

Facebook dropped a potential bombshell of an announcement today — at least on brands and publishers. My head is spinning for one primary reason: As often is the case with Facebook announcements, it’s light on details. ” Something for brands to keep in mind.

Feed 128

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

sports grew 417%. However, eMarketer cautions that these numbers “should be taken with a grain of salt” since many brands and companies may be shifting resources into mobile for the first time.

Mobile 177

5 Ways to Tell Your Brand Story on Instagram

Pixlee

A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live, and video uploads, Instagram offers plenty of ways to share a brand’s message to a large, yet targeted audience. Brand Marketing

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually.

Top Three Takeaways From Facebook F8 2018

Ignite Social Media

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference.

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and. Before wrapping up, I also want to address some commonly asked questions related to Facebook Audience Optimization.