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How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts.

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Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. And there is no point in making real time content if the angle isn’t spot on and relevant for the brand. Social media is our new news site.

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Trending Sources

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

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11 Common Mistakes That People Make With Their Personal Brands.

Techipedia: Tamar Weinberg

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. where I speak and share all things branding??

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

But with social media marketing, it doesn’t have to be. The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Spotting your brand ambassadors should not be too tricky.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Facebook, originally known as thefacebook.com, was a service that connected college students to their classmates and to friends in other universities. and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? That year, the cruise line launched a brand ambassador program.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. Brand awareness is important, especially when it comes to a web hosting firm that was advertised on a multitude of technology websites.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. Dear Facebook, I’ve been your buddy since you were open to a handful of select universities and were called thefacebook.com.

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. The best place you can place your brand on Facebook is through a Facebook Page (that’s with a capital “P&# , not to be confused with your personal Profile). SEO for Facebook Pages Your Page is visible to search engines!

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? Branding Are my profiles complete? brand name).

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Relevant Influencers drive conversation and action so they are an important part of social media. Social Analytics.

What Chris Brogan and Gary Vaynerchuk Have in Common, and What You.

Techipedia: Tamar Weinberg

Both are incredibly popular public facing success stories with very strong brands, traveling often to make public appearances at a variety of conferences and venues. Let’s explore their characteristics and see how you can apply them to build your business or personal brand.

Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Why do businesses need social media? After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). Does your brand need a makeover?

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old.

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They are interested in this new “social media” thing but haven’t actually dipped their proverbial toes in the social waters yet. However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. Calling attention to social profiles?

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

There have also been doctors that have used social networking tools, like Twitter, during surgery. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts.

Why Social Media Is Like Getting Stoned

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Why Social Media Is Like Getting Stoned Why Social Media Is Like Getting Stoned by Tamar Weinberg on April 20, 2010 Share This is a guest post by Todd Mintz.

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Don’t make your social media efforts half-assed.

Top 6 Ideas for Incredible Viral Content for Social Media.

Techipedia: Tamar Weinberg

Now I’m going to talk a bit more about six solid foundations upon which you can build viral content and I’ll illustrate how they’re used in today’s social media. Yet again why you are the queen of all bloggy, posty, social media-y things.

Analysis of The Top 10 Twitter Users and What We Can Learn From Them

Techipedia: Tamar Weinberg

Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide range of benefits from communicating with friends and families to building a brand for your business. It is very clear that you can’t automate social media.

Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Internet , Marketing , Social Media > The Many Uses of Twitter The Many Uses of Twitter by Tamar Weinberg on June 15, 2007 Share As I promised in my earlier thread , besides answering the typical question, “What are you doing?&# , Twitter has many additional uses. Right now, brand awareness is the sole reason why people follow particular Twitter streams.

5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. Are you looking for brand awareness or visibility, or are you looking for money? As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Social media is exactly that: “social.&# If you’re going to dive in the social media world, you need to understand what it means to be “social.&#

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. He explains that “Twitter allowed me to be social without having to be IRL.&#

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In fact, the problem is expanding to all corners of the social media world. Wouldn’t it be safer, for the sake of maintaining the integrity of your business name or your personal brand, to ask permission first?

How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

In addition to Twitter, there are a slew of other social networks which enable users to post status updates, links, and information daily. Also, when breaking news happens, a real time search can also clue you in to more information.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

So you tweet and facebook for a living! So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Social Media isn’t only Social Networks.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Mixxing In, and Why Early Adoption is Important: A Review of the.

Techipedia: Tamar Weinberg

It’s about time that I bring the dialogue here since it’s evident that I’m already starting to grow fond of the brand new social network. The Early Adopter Appeal Mixx is a new social news site that went into private beta a mere two months ago. Already, however, it’s gaining momentum among “Digg refugees&# and folks who don’t feel comfortable on other social networks. Social media involves people who work together, not alone.

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23 Reactions to the New Digg, and It's Not Good » Techipedia.

Techipedia: Tamar Weinberg

By trying to make Digg more social, it really became less social. What happened to a simple news site? As Tamar pointed out, it’s a social news site, not a network and I could care less about how often profiles are updated. social networking site.

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The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

If you haven’t yet swam in the social media waters, it’s about time that you start. Social media is all about community, and that community exists whether you need them or not. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Your Facebook Fan page will have 0 fans.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? For others, though, social media is old and is falling out of favor.

StumbleUpon Etiquette Guide and Best Practices

Techipedia: Tamar Weinberg

But with all other social networks, there are rules of engagement that are determined by the community. Brief Overview of StumbleUpon Since everyone is mostly raving about Twitter and Facebook as of late, I’m going to briefly define StumbleUpon and explain how it works.

Pubcon 2007 Recap

Techipedia: Tamar Weinberg

First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

Tweet Spinner would make a good addition to an agency or big brand needing to have a little more control over Twitter. I have getting involved more and more with social media such as Facebook and Twitter for business clients and Tweet Spinner is definitely of great help.

Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Additionally, because we feature an exclusive ad inventory from some of the biggest brands in the world including Blackberry, L’Oreal, Dominos Pizza, National Geographical, and Microsoft our ads are actively of interest to site visitors.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. Building a brand name.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For me, it’s just asking, via email, Twitter, or Facebook. He is also the author of Trust Agents and Social Media 101. Andy has submitted nearly 15,000 stories to Digg and over 4200 of his submissions have hit the front page of the impossible-to-game social news site.