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How a social media consultant can help your business

Sherrilynne Starkie

Adding a social media consultant to your team will fix this. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Further, “80% of leads sourced through social media for B2B marketers come from LinkedIn…(and) LinkedIn drives more traffic to B2B blogs and websites than Facebook and Twitter combined.” social ratio. Image credit: CMI.

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This Week in Social Media – 4/3/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. We're not alone out there.

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This Week in Social Media – 5/29/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012.

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This Week in Social Media – 7/10/2013

Social Media Marketing

Searchmetrics just released a study that demonstrates the connection between web content and the social web - with Google+, backlinks, Facebook shares and total Facebook actions being the strongest ranking factors, respectively. IMAGE] Here are the top 50 brands on Instagram.

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26 Tips to Instantly Improve Your Pinterest Marketing Strategy

Rebekah Radice

A1) Consistent branding. Pinners are looking to be inspired and solve solutions as they plan with Pinterest, does your brand answer their questions? A5) Pin your articles to Pinterest and then share it (with your pin link) to social networks like Google+, Twitter and Instagram. A1) Optimization. Take it seriously.

Strategy 131
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The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. 1) Storify. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). A social network / curation tool for images.

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