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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.”

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Facebook Previews Upcoming Changes to Content Monetization Policies and Brand Safety Controls

Social Media Today

Facebook has shared an overview of upcoming changes to its content monetization policies and brand safety controls as a result of its recent civil rights audit.

Upcoming 196
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. Read on to learn how to run an effective social media competitive analysis. What types of media do they post? What do they say in their Facebook intro copy?

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada.

Brands 130
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The Biggest Social Media Moments of 2023

Social Media Strategies Summit

It’s fair to say 2023 has been a busy year in the social media world. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. So far, so what ?

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150
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Facebook Pages Redesign; What Brands Should Expect

Ignite Social Media

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Removal of Page Likes.

Brands 184