Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Brands 145

Brands Facebook HootSuite Badge 145

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools Brands HootSuite 98

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social.

Buy 142

Buy Brands Survey Apparel 142

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. What Are Facebook Ads? Are Facebook Ads Right for B2B?

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on.

Social Media 119

Social Media Survey Education Team 119

Hootsuite

FEBRUARY 12, 2020

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. Benefits of using Facebook Messenger for business. It’s simple.

Facebook 145

Facebook HootSuite Badge Survey 145

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

Engagement 134

Engagement Brands Review Influencer 134

Hootsuite

DECEMBER 4, 2019

And there’s so many options to choose from: Stories (Facebook and Instagram). Live video (LinkedIn, Facebook, Instagram). In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest). In addition to video posts, consider posting live video updates to your social channels. How to Use Benefit BADgal BANG!

Examples 145

Examples Social Media Brands Content 145

Hootsuite

JULY 15, 2019

Facebook page apps can help your brand stand out in an increasingly crowded arena. As the adage goes, there’s an app for just about everything these days, and that’s true when it comes to Facebook pages apps, too. Starter Facebook page apps. Facebook’s family of apps includes Instagram, Whatsapp, Messenger, and more.

HootSuite 111

HootSuite Facebook Template Templates 111

Hootsuite

JANUARY 27, 2020

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% A brief history of the Facebook algorithm.

HootSuite 145

HootSuite Facebook How To Groups 145

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 126

Strategy Sentiment Marketing Analysis 126

agora pulse

MAY 30, 2019

How extensively is it being utilized by brands? Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. Since then, the company has incorporated Stories into its main Facebook platform as well as into WhatsApp (WhatsApp Status).

Social Media 129

Social Media Survey Social Media Management Instagram 129

Hootsuite

MARCH 2, 2020

And with the advertising floodgates wide open, brands are too. As Facebook founder Mark Zuckerberg put it in leaked audio : “I kind of think about TikTok as if it were Explore for stories, and that were the whole app.”. And of course, Facebook and Instagram will also look to close in on TikTok this year. How does TikTok work?

Brands 145

Brands Meme Hashtag Remix 145

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. But maybe you didn’t know how often people are using Facebook to interact with businesses of all sizes. Types of Facebook posts.

Facebook 145

Facebook How To Marketing HootSuite 145

agora pulse

AUGUST 17, 2020

In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. How to Create a Social Media Strategy. Step 1: Identify your social media marketing goals and metrics.

Social Media 171

Social Media Strategy Marketing How To 171

agora pulse

OCTOBER 13, 2020

Social network videos can cover any topic, so, depending on your industry, you’re able to create lots of relevant, informative videos for your audience. Make a habit out of offering insightful content, so your target audience will always perceive your brand as being truthful and genuine. Example of informative video content.

Types 165

Types Video Social Media Management Remix 165

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook has 80 million+ Business Pages, and today, Facebook is the largest social media network spread over worldwide with its 2.45 With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Premium plan.

Campaign 88

Campaign Tools Social Media Facebook 88

Sprout Social

JUNE 2, 2021

This new functionality enables businesses to manage customer conversations initiated on the network with greater efficiency while providing a more engaging, cohesive customer experience. We recently sat down with O’Byrne-O’Reilly to discuss the ways companies can use social messaging to take their business to the next level.

API 128

API Instagram Survey Conversation 128

Hootsuite

APRIL 15, 2020

Are you part of a remote social media management team? In this post, we’ll offer our best tips and tools for social media collaboration. To increase your social media team’s productivity through efficient team work. Someone is moderating outgoing messaging for brand consistency.

Collaboration 134

Collaboration Team Social Media Tools 134

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day? Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

MAY 17, 2021

Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business. Put another way, tracking specific numbers allows your social team to ensure its social strategy is connecting with the target audience and that your brand is achieving its business goals.

Social Media 145

Social Media HootSuite Metrics CPC 145

Webbiquity SMM

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. ” — Rebekah Radice.

Tools 100

Tools Facebook Sample Samples 100

Hootsuite

JANUARY 10, 2024

Hootsuite can help you do all of that (and more) from one user-friendly dashboard that works with Facebook , Instagram , X (formerly Twitter) , LinkedIn , TikTok , Pinterest , and YouTube. Dall-E is great for crafting original graphics for blog posts or social media, prototyping designs, or developing web graphics.

Tools 99

Tools HootSuite Price Marketing 99

Hootsuite

JULY 17, 2019

Before deciding how much of your marketing budget to allocate to social, research your customers and determine how social media will help you achieve your marketing objectives. Source: The CMO Survey. 6 components to include in your social media budget. Project management systems. B2B Services: 20.5%.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

NOVEMBER 25, 2019

Ninety-two percent of them said social media has helped them gain new clients. The average asset gain for financial advisors using social media was $1.4 million in the 12 months before the Putnam survey. Is your financial services organization using social media effectively? Build brand awareness.

Social Media 144

Social Media Tips Insurance HootSuite 144