Social CRM: Tools That Can Help You Know Your Audience Better

Ignite Social Media

Those are just a few questions that brands might have when discussing their customer database, which typically is a list of names along with mailing and email addresses. In order to connect with customers further, organizations look to Social CRM.

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Tweet.

Deciding upon Social CRM: Your Brand Can Benefit

Mindjumpers

Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Customer prefer Twitter as the mechanism to truly interact with brands and learn more about them.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Influence Mining is the Next Gold Rush August 10th, 2010 |Written By: Jay Baer | View Comments Tweet Inherently, we understand influence.

How to Wade Through Facebook’s Declining Organic Reach

agora pulse

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. And if your posts failed to do so, Facebook would limit their visibility.

The Ultimate Guide to Social Marketing for an Ecommerce Business

SocialFish

Think about how many social media accounts you currently have for your online store. Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce. In addition, Reddit is the fastest growing social site in terms of orders.

4 Keys to Turning Negative Commenters Into Brand Advocates

Convince & Convert

More importantly though, when receiving negative feedback, you have the power to turn the very same authors of this feedback into walking, talking, raving advocates for your brand. If one of your customers is going to go to such great lengths to give you this negative feedback, whether tweet, Facebook post, comment card or review site, there’s clearly a great deal of emotion in the experience and passion within the individual.

Social Responsiveness: Norway Takes the Gold, U.S. Companies Are…Last

The Realtime Report

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

4 Strategies for Improving Social Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

How One Fund Boston Used Crowdfunding and Social Media to Exceed Their Fundraising Goal – in Less Than a Week

SocialFish

From there, clever use of thought leaders and social media tools flourished. 2) Leverage Online Influencers: Leveraging those who already have an established footprint in the social media sphere is also very valuable. Case Study Social CRM and ROI

Unmissable Stories This Week

SocialFish

To learn more and sign up for the program, please visit our brand new LinkedIn for Nonprofits resource page. On my favorite topic, humanizing and social business. HR’s Critical Role In Social Business Transformation (Michael Brito). On social learning .

Nobody Said Social Media Should Be Simple

Convince & Convert

Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Because fundamentally, doing social media “right&# with equal doses of speed, caring, delight , and panache is not simple.

The Fallacy of Round the Clock Social Media

Convince & Convert

As a mobile obsessive, you instinctually check your Facebook, Twitter and all the rest of your social media accounts while you brush your teeth, only to find that someone has interacted with your brand. That’s the way my world has become at least, because in my mind brands don’t sleep. But how does this look to the other guy – the guy that is talking to your brand in the middle of the night? Give the Brand a Break. Brands are allowed to sleep.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

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Customer Stalking – When Is Your Twitter Response Too Fast?

Convince & Convert

She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It I get creeped out when a brand on Twitter replies quickly to a comment I just made. This effect is even worse on social networks.

Silos, Facebook Advertising, and Opportunity

Convince & Convert

When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. Sure, Facebook is the Justin Bieber of social media, so hot you start to question when the other shoe is going to drop. I was pissed.

Are We Making Our Fans Work Too Hard?

Convince & Convert

Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions. Some of these multi-brand platforms are convenient, but it’s irreligious, you’re just one of many choices.&#.

Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Facebook, originally known as thefacebook.com, was a service that connected college students to their classmates and to friends in other universities. and its restricted access, people had no need to use any other names on the Mark Zuckerberg-created social network.

How to Build a More Engaged Audience by Using a Social Media CRM

agora pulse

If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. So, how can you optimize your customer relationship management (CRM) strategy and cultivate a community around your brand?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Reasons Not to Put All Your Eggs in the Twitter Basket March 16th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too Twitter-obsessed in your social media approach?

Introducing Facebook Contact View With Message History

Sprout Social

Facebook provides multiple communication touch points for brands and customers to interact. Over time an individual can comment on your post, write on your Page, tag your brand in their status update or reach out to your brand on Messenger. For a customer, Facebook is highly convenient. However, for brands managing a consistent customer experience on Facebook can be incredibly challenging. Facebook Message History Makes Engagement Easier.

Monitor & Engage With Facebook Reviews From the Smart Inbox

Sprout Social

Reputation management is an essential part of an effective social media strategy. Since its launch in late 2013, Facebook Reviews has quickly become one of the most popular ways for consumers to leave direct, public feedback for brands.

Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Facebook Success Summit – 22 Sessions on Everything Facebook August 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is Facebook important to you and your business?

5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. That said, there are many less-used, highly beneficial features that can bring exceptional value to your brand.

Studies Showing Why Your Fans Break Up With You

Mindjumpers

Tweet What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Mind the Social (Perception) Gap. Why do they unlike or un-follow brands?

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Build Your Brand a Social Content Ladder in 5 Steps April 6th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, social media takes a lot of time, but probably not as much time as you think.

Best Use of Social Media: The Winners of Bees Awards

Mindjumpers

Tweet The Bees Awards – one of its kind international social media marketing award, is held for the third time this year. The list of campaign entries has been as impressive as for the past awards, with big international brands such as Nike, Volkswagen and McDonalds.

Streamline Social Efforts with Facebook Ad Comments in the Smart Inbox

Sprout Social

Social media advertising is more than a $8.4 On Facebook alone, a recent report shows that 92% of social media marketers are taking advantage of the platform’s paid distribution opportunities. Simplify Social Efforts in the Smart Inbox.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook? What impact could Starbucks’ brand of wireless connectivity have on consumer behavior?

6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Lessons Learned From the Demise of MySpace September 8th, 2010 |Written By: Jay Baer | View Comments Tweet Once the undisputed king of social media (at least in the U.S.),

Have we built a monster?

Jeff Esposito

If you have logged onto Twitter, Facebook, Yelp!, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. If brands can’t adapt well to hell with them, we’ll just keep putting them on blast. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law?

Announcing The Socialized Business Podcast

Justin Levy

After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. What is The Socialized Business Podcast? An occasional interview with a corporate social media strategist.

Social Media Horror Story With A Happy Ending

Firebelly

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors.