Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Its time next year to embrace it!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Twist Image

AUGUST 10, 2012

This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? Not all brands are social.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Share this on Facebook.

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 130

Social Media B2B Company Consultant 130

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Share this on Facebook.

Web 2.0 100

Web 2.0 Social Capital StumbleUpon Digg 100

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your Facebook. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. You’re an author. You know what I’m talking about.

Klout 121

Klout Social Capital Influencer Social Graph 121

Stay N' Alive

SEPTEMBER 21, 2010

Some call this “Social Capital&# , or “ Whuffies “, being a form of currency for that Capital. Social Media: Twitter, Facebook, make this possible and the people don’t even have to know who you are. Do unto others as you would have them do unto you.

Influencer 102

Influencer Social Capital Publishing Twitter 102

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. PLEASE LIKE MY FACEBOOK PAGE.

Analytics 380

Analytics Social Capital Klout Analysis 380

Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. The key insight is instead the fact that motivations for brand interaction are widely divergent. It’s time to start thinking about social media the same way. They are not a faceless heard.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

FEBRUARY 19, 2016

Every 3 weeks or so I’ll have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So if you want to engage with them on Facebook, LinkedIn, etc., you can do that.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? There is of course a limit to this logic.

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

MARCH 6, 2012

There was a reason why nobody in social media has written a book about the nature of influence. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.” Mark: Thank you. Jay: I devoured it. I devoured it recently on an airplane as I typically do.

Klout 122

Klout Influencer Case Study Proposal 122