Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Advertising 105

Advertising Social Media Strategy Tools 105

Jon Loomer

APRIL 18, 2018

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

Analytics 167

Analytics CPA Facebook Advertising 167

Ignite Social Media

FEBRUARY 27, 2020

The State of Facebook Fan Growth. Fan growth is slowing down for brands. We took a sample of 47 Facebook pages and, on average, the pages in this sample grew at a median of 1% over the course of a year. We also looked at the top brand pages on Facebook. Pinterest Launches Program to Verify Retailers.

Trends 117

Trends Social Media Sample Samples 117

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

Feed 166

Feed Feedly News Facebook 166

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. Examples: facebook, twitter, blog, newsletter, etc. Sample code: utm_source=facebook. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Sample code: utm_medium=paid_social.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Hootsuite

MAY 31, 2023

Caption writing Every day, millions of hand-written social media captions are sent out across platforms like Instagram, Facebook, TikTok, and Twitter. ChatGPT can also give you ideas for the right types of images to choose to go along with your posts. The company is active on Twitter, Facebook, TikTok, and Instagram.

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Buffer Social

MAY 9, 2023

In addition to being the co-founder of Caeli —a slow-living brand that helps people feel more relaxed and inspired in their homes—I am a certified business design consultant who helps other founders avoid this trap. As a slow-living brand with a focus on wellness, we felt we were in a position to help.

Products 83

Products Sample Samples Marketing 83

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. For many brands, organic reach is declining. Based on your bidding and budgeting, Facebook is more likely to serve your ads to the most relevant users.

Advertising 144

Advertising Campaign Social Media How To 144

Mindjumpers

FEBRUARY 21, 2014

1: Listen for more than brand and product names. Your audience may be driving conversation through relevant topics that are linked with your brand but with no specific namedropping. Alternatively you may discover that your brand is mentioned but with misspellings or nicknames. 2: Revealing your brand’s key influencers.

Engagement 226

Engagement Sample Samples Upcoming 226

agora pulse

JULY 6, 2016

Are your Facebook ad reports ho hum? The Facebook Ad Compass by AdEspresso is here to change all that. With the Compass, you no longer have to lose your mind clicking through the Web interface of your Facebook Ads Manager or Power Editor just to get a super basic (not to mention drab) Excel download. Let us know in the comments!

Tools 63

Tools Social Media CPC Facebook 63

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? That “seamless” flow from website to Facebook or Twitter may end up on the road. One example?

Sample 180

Sample Samples Case Study Hotels 180

Sprout Social

MARCH 30, 2020

Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. No, and notice that almost no brand or publication does so.

Content 138

Content Case Study Sample Samples 138

Buffer Social

NOVEMBER 2, 2022

Specifically we looked for a statistically accurate sample of tweets published between July 15th, 2022 to August 16th, 2022 that either contained a link, or contained the phrase “link in bio.” We compared the average number of retweets, the number of impressions and the average reach for both types of tweets.

Analysis 85

Analysis Sample Samples Social Networking 85

Sprout Social

MARCH 7, 2024

The report should show how each competitor tells their brand story and the value they deliver to customers. These insights will help with clarifying your position and messaging to differentiate your brand and stand out among competitors. It’s also a great way to visualize all your research in an easy-to-understand and shareable format.

Analysis 91

Analysis Report Examples Tools 91

Jon Loomer

OCTOBER 7, 2015

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration!

Video 120

Video Insurance Facebook Automotive 120

agora pulse

MAY 9, 2017

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? However, to repost (or “regram) on Instagram is not as easy as on other platforms, and there are several etiquette rules that you should follow to preserve your brand presence. To share is to repost on Instagram.

Instagram 121

Instagram Posterous How To Sample 121

Sprout Social

JULY 7, 2016

billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. Define Your Facebook Goals.

Tips 73

Tips Facebook Real Estate Mobile 73

Pixlee

MAY 3, 2021

Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts. Ultimately, it helps your brand emerge as a trusted, credible account – and can lead to other privileges as well. . Facebook usually verifies accounts within two weeks.

Social Media 98

Social Media UGC Reddit Authentication 98

Oktopost

DECEMBER 21, 2023

Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. This type of analysis is not limited to advertising alone.

Marketing 62

Marketing Survey Skills How To 62

VEED Grow

JUNE 21, 2020

What type of content will you post on each platform? This is how you become a social media ninja - by taking action even if you aren’t 100% pro at a specific type of content creation. The only ones that matter are ones your brand can fit in and actually make something original. Understand what matters to your brand.

Template 52

Template Templates Social Media Sample 52

Pixlee

OCTOBER 25, 2021

Telling your brand story through the voices of your passionate fans presents your brand as trustworthy, reliable, and authentic to your followers. Flexible Collection : Collect UGC from your customers via various social media channels like Instagram, Facebook, and Pinterest. Use a UGC Platform. The best part?

UGC 52

UGC Content Widget Influencer 52

agora pulse

JULY 31, 2020

You’ve reached the point now that your brand can no longer manage your social media channels in house. Many brands reach out to agencies without the first idea of what they want to achieve. If you open Google and type in “ social media agency ,” you will have a ton of results returned to you.

Social Media 190

Social Media Marketing How To Social Media Management 190

Convince & Convert

JANUARY 11, 2015

As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so. Super Brands Exist in Every Discipline.

Brands 60

Brands Content Compete Marketing 60

Ignite Social Media

MAY 9, 2017

When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. An impression on Twitter is not determined by the same methodology as on Facebook. For example, if your company sells fruit, categorize your posts based on the type (i.e.

Nielsen 120

Nielsen Content Comparison CPM 120

Later

AUGUST 18, 2019

Want to create Instagram Stories filters for your brand? But now, anyone and everyone can design and create Instagram Stories filters for their brand using Spark AR Studio! Plus, there are plenty of talented AR designers you can work with to create Instagram Stories filters or effects for your brand. .

Instagram 83

Instagram How To Sample Samples 83

agora pulse

JULY 23, 2020

Social media managers can be an enormous asset to all businesses, brands, and organizations. After all, most brands are now expected to post regularly on up to seven platforms, come up with social strategies, manage engagement, and track success. An organization needs a true professional who understands strategy and its brands.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Hootsuite

MARCH 16, 2020

While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . Brand Takeover: $50,000 per day. . TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

JANUARY 24, 2022

Social media data is any type of data that can be gathered through social media. This type of social media data for marketing can be collected through social listening tools. With a proper data collection in place, you can tie social media to real business results like sales, subscriptions, and brand awareness. Brand sentiment.

Data 94

Data Social Media HootSuite Template 94

Small Business Mavericks

DECEMBER 7, 2011

Start a fan page on Facebook. Almost everyone is on Facebook today, or Twitter, or LinkedIn. People are using this type of search instead of the traditional yellow pages books. This is just a small sample of what you can do online to promote your business. Once again, post something every day about your business.

Small Business 177

Small Business Advertising Sample Samples 177

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. I have a solution today that will help you streamline every minute you spend on creating content of any type. Most importantly I am going to help you get more brand awareness, engagement, leads and sales.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. I have a solution today that will help you streamline every minute you spend on creating content of any type. Most importantly I am going to help you get more brand awareness, engagement, leads and sales.

Template 78

Template Templates Social Media Content 78

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Hootsuite

SEPTEMBER 7, 2022

Here are a few sample goals to help you get started: Increase brand awareness. Manage brand reputation. An educator trying to land their next role may start by building brand awareness. University social media strategists may want to manage brand reputation or increase traffic. Increase traffic to your website.

Education 93

Education Social Media Tips HootSuite 93

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Share this on Facebook.

B2B 206

B2B Social Media Marketing Sample 206

Waxing UnLyrical

JULY 27, 2011

Unfortunately, my first brand experience with QR last fall was a huge let down. Perhaps a coupon for a free sample, or a discount code? Tell me to “like” a brand on Facebook in order to get a free burrito from your chain restaurant; I’m there, no questions asked. Have you considered every detail?

SMS 264

SMS Sample Samples Campaign 264