Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Most brands neglect to set expectations through guidelines, commenting policies etc.

Guidelines 354

Guidelines Report Facebook Case Study 354

Ignite Social Media

MARCH 23, 2020

In Asia, which had significant impact from the virus before us, 53% of people reported browsing Facebook more often. Mark Zuckerberg himself said that Facebook services are facing “ big surges ” well beyond typical spikes seen during holidays. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%.

CPM 175

CPM Social Media CPC Sample 175

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Your Ad Preferences.

Yahoo 144

Yahoo Facebook Sample Samples 144

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Buy 142

Buy Brands Survey Apparel 142

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. Fortunately, there are third party resources that have already received Facebook’s approval and provide all of the resources needed.

Types 317

Types Facebook Notification Survey 317

Webbiquity SMM

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. ” — Rebekah Radice.

Tools 100

Tools Sample Samples Facebook 100

Keyhole.co

OCTOBER 23, 2023

Do you want to learn how to improve sales and engagement from Facebook? But many businesses don’t know where to start or what to look for when auditing their Facebook account. But first, let’s get into the specifics and answer the question, “What is a Facebook audit?” What is a Facebook audit? If so, consider that over 2.93

Facebook 52

Facebook How To Review Analytics 52

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Jon Loomer

APRIL 18, 2018

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. And you know what?

Analytics 167

Analytics CPA Facebook Advertising 167

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

Feed 166

Feed Feedly News Facebook 166

The Realtime Report

JUNE 6, 2014

Facebook: 1.23 via Facebook. Millennials Are 56% More Likely To Find Brand Content On Social Networks. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study.

Social Networking 181

Social Networking Tumblr Brands Content 181

Likeable

MAY 21, 2019

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

Apple 74

Apple Facebook Brands Aggregator 74

Ignite Social Media

FEBRUARY 27, 2020

The State of Facebook Fan Growth. Fan growth is slowing down for brands. We took a sample of 47 Facebook pages and, on average, the pages in this sample grew at a median of 1% over the course of a year. We also looked at the top brand pages on Facebook. Pinterest Launches Program to Verify Retailers.

Trends 117

Trends Social Media Sample Samples 117

Dave Fleet

SEPTEMBER 21, 2011

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. Because the sample size is too small for this kind of segmentation. At that sample size, we’re looking at a 3.9% Interesting, useful data.

Statistics 283

Statistics Sample Samples Aggregator 283

The Realtime Report

MARCH 5, 2014

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. The hybrid of old and new media is promising.

Buy 164

Buy Products Instagram Twitter 164

Small Business Mavericks

NOVEMBER 20, 2012

If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page. If you do have an account in a business name, then you can convert that account to a business brand page.

Brands 115

Brands Sample Samples Social Networking 115

Convince & Convert

AUGUST 3, 2012

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Are Brands Overvaluing Facebook and Twitter? It’s fundamental direct marketing.

Brands 114

Brands Twitter Facebook Research 114

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Advertising 105

Advertising Social Media Strategy Tools 105

Socialmedia.biz

JANUARY 29, 2019

On Facebook alone, 5.4 The brunt of the entire process is shared by the websites and apps where these products were listed for sale – including Facebook, Amazon, and Instagram. Facebook welcomes the feedback of the buyers to understand and advice better to the seller about the shortcomings of their business.

Facebook 73

Facebook Policies Sample Samples 73

Mindjumpers

MARCH 30, 2012

Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store.

Campaign 249

Campaign Sample Samples Delicious 249

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. Examples: facebook, twitter, blog, newsletter, etc. Sample code: utm_source=facebook. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale. Sample code: utm_term=social_media. UTM code: utm_source.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Jon Loomer

MARCH 23, 2017

Facebook ad targeting is one of the primary reasons why ads fail or succeed. While I could go on and on about the various ways that you can target with Facebook ads, I thought it would be more useful to profide specific use cases and show precisely the ways that I use my primary Facebook ad targeting methods.

Facebook 156

Facebook Training Video URL 156

Convince & Convert

FEBRUARY 22, 2011

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. A Downright Scary WTF?

CoTweet 166

CoTweet CoTweet Facebook Real Estate 166

Convince & Convert

SEPTEMBER 11, 2015

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. How Executives Help Establish a Strong Brand Position.

Loyalty 60

Loyalty Twitter Brands Sample 60

Keyhole.co

OCTOBER 27, 2022

What success looks like to your brand will depend on your business and social goals and the metrics you used to track those goals. Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Get started for free here.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Buffer Social

MAY 9, 2023

In addition to being the co-founder of Caeli —a slow-living brand that helps people feel more relaxed and inspired in their homes—I am a certified business design consultant who helps other founders avoid this trap. As a slow-living brand with a focus on wellness, we felt we were in a position to help.

Products 83

Products Sample Samples Marketing 83

Sprout Social

OCTOBER 1, 2020

Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. For many brands, organic reach is declining. Based on your bidding and budgeting, Facebook is more likely to serve your ads to the most relevant users.

Advertising 145

Advertising Campaign Social Media How To 145

agora pulse

MAY 15, 2017

All applicants will tell you that they have experience sending out posts and tweets on behalf of a brand. Did the posts relate to a brand’s marketing goals? … even for brands smaller than say, United Airlines or Pepsi. Consider giving the applicant a brand-specific crisis scenario and ask how she would respond.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Mindjumpers

AUGUST 27, 2012

This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users. Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?

Activities 255

Activities Report Instagram Tools 255

Almost Savvy

SEPTEMBER 7, 2010

Most people don’t seem to mind if the world can see who they’re connected to on Facebook. Display Your A-List Friends on Your Profile On each person’s profile page, a sampling of their friends’ photos are displayed. When logged into Facebook, look over to the right at the top of the page.

Tips 257

Tips Facebook How To LinkedIn 257

agora pulse

JULY 6, 2016

Are your Facebook ad reports ho hum? The Facebook Ad Compass by AdEspresso is here to change all that. With the Compass, you no longer have to lose your mind clicking through the Web interface of your Facebook Ads Manager or Power Editor just to get a super basic (not to mention drab) Excel download. Let us know in the comments!

Tools 63

Tools Social Media CPC Facebook 63

Convince & Convert

DECEMBER 27, 2011

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. A Downright Scary WTF?

Facebook 132

Facebook Real Estate CoTweet CoTweet 132

Jon Loomer

JULY 9, 2015

Last week, I told you everything to know about the new Facebook Ads Manager. Some features are brand new. If you have the new Facebook Power Editor, here’s what it looks like… Let’s dive in! The new Facebook Power Editor is rolling out globally! Now let’s take a closer look at Power Editor.

Facebook 114

Facebook Real Estate Overview Campaign 114

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? That “seamless” flow from website to Facebook or Twitter may end up on the road. One example?

Sample 180

Sample Samples Case Study Hotels 180