Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Sprout Social

MARCH 19, 2020

Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. Agencies are brands too and need to be treated as such.

Social Media 111

Social Media Strategy Case Study RFP 111

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MAY 3, 2012

Where are these people who are creating these RFP’s getting that from? Jason : So, he sees that and goes, oh well if I enhance my online footprint through my Facebook or my LinkedIn connections, or whatever, I could get a higher Klout score and I might be able to get a deal from Netflix or whatever as a result. Eric : Sure.

Klout 114

Klout Social Media Conference Influencer 114

Techipedia: Tamar Weinberg

JULY 29, 2010

Surprisingly, some individuals who have yet to build any type of relationship with an author still expect to get a break. I got sucked into HOURS of consulting to show him the basics of Facebook (he was a tech luddite) and he argued with me for much of it. For me, I really don’t really ever decline a short “can you help?&#

Products 267

Products Consultant Price Social Media 267