The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

The State of the Bot Going Into 2018

Twist Image

Most contact centers go through a formal RFP/tender process for new investments, and because chatbots got lots of mainstream media attention in both 2016 and 2017, budgets have indeed formed in 2017.

RFP 102

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Eric’s Social Media Stat of the Week: Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. Companies should go into the RFP process looking for a partner, not an order-taker. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

But there are a lot more people on Slideshare, Facebook, and other blogs than there will EVER be on your own. Or, it’s because the agency had to tackle a big RFP, or client renewal project, an office space move, or some other circumstance that caused senior staff to knowingly and willingly take their eye off the content ball in favor of spending those hours in some other way – and that’s the kiss of death.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I got sucked into HOURS of consulting to show him the basics of Facebook (he was a tech luddite) and he argued with me for much of it. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling.

Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

Where are these people who are creating these RFP’s getting that from? Now the Facebook privacy kerfuffles have sort of brought that to light for a lot of people. Jason : Most people don’t realize that Google and Facebook, and other websites are doing that.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.