5 Time-Tested Ways to Encourage Customer Reviews Using Emails


A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. The importance of reviews to a brand’s online reputation cannot be understated. for Customers to Leave a Review.

Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand. This reality can be scary as hell for brands, but it also creates new opportunities. The most natural and knowledgeable group of brand ambassadors would seem though to be employees.

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How to Review Competitors’ Ads On Facebook

Ignite Social Media

In an effort to create more transparency after their big privacy debacle , Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks.

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What Should I Do with Negative Reviews on My Facebook Page?

agora pulse

Even the best businesses get negative reviews. What should you do when you get negative reviews on your Facebook page? Handling critical reviews. If a reviewer bought your product or service and had a genuine negative experience, it’s up to you to fix it as best you can. When you get a genuine negative review, address the underlying issues and handle it gracefully. pub The Illicit Still handled the following negative review on its Facebook page.

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Consumer Listen to Negative Reviews and Twitter Invests Big in Video | Social You Should Know

Ignite Social Media

A new study shows just how much negative reviews matter, Twitter invests big on video, Facebook tests new features, and our sister company wins a Shorty Award for Small Agency of the Year all in this week’s edition of Social You Should Know. WHY NEGATIVE REVIEWS MATTER AND WHAT BRANDS SHOULD DO. A new study found that 88% of consumers would avoid a company based on poor social media reviews, and 73.2% simply wanted an apology from the brand.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real. The truth is Facebook marketing is not easy.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook.

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Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Plus LinkedIn Pinterest Social Media Marketing How You Rank linkedin Pinterest analytics yelp yelp video reviews

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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations.

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Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. Facebook Ratings and Reviews Have Changed plus How to Turn Your Facebook Business Page Reviews On Facebook is the biggest social media site with… Read more.

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts.

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Book Reviews , Social Media / Socialnomics Book Review | Subcribe via RSS Socialnomics Book Review August 30th, 2009 Posted in Book Reviews , Social Media Tweet Share I debated whether to post a book review as I experienced flashes of high school busy work, but Socialnomics is certainly relevant to my world, and I enjoyed it thoroughly.

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Web CEO SEO Software Platform Review


Then add your social profile URLs: Twitter, Facebook, Google+ and YouTube are supported. Reviewing Your Data. Web CEO has a lot to offer in addition to the features described above, including SEO training, a white-label reports, white-label integration of their tool into your platform, and the ability to resell under your brand. Be sure to stop by and grab a copy of my free 8,000+ word guide to guest blogging and become a fan on Facebook. Reviews

5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Share a video on Facebook. Share a post from your grandma on Facebook.

Effective ways to ask for and get more customer reviews

Sprout Social

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. As a marketer, social proof such as reviews from customers organically sharing their opinion is extremely valuable. It’s essential to incorporate asking for reviews into your marketing strategy to make sure that you’re getting quality reviews from your customers. The importance of customer reviews. Better brand reputation.

Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

Harp Interactive

Categories: Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Social Media Marketing Facebook How You Rank linkedin Pinterest Pinterest analytics yelp yelp video reviews

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. It converts Google+ into a social media management tool”) and Agorapulse , a social media management tool that integrates with Facebook, Twitter and Instagram. ” 28 social media management tools rated, scored, and reviewed (study) by VentureBeat.

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Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. In short, the launch of Facebook Timelines for your brand means you need to integrate. facebook social media

How to Tell Your Brand Story on Facebook

Rebekah Radice

So how can you tell your brand story through the power of Facebook? In my latest episode of the Brand Authority Podcast , I share how you can craft a compelling narrative in a clear, compelling, and genuine way. Subscribe to Brand Authority Podcast in iTunes.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

The software doesn’t provide a way to automatically segregate branded from unbranded search keywords (which would be nice), but this can be set up manually using “Campaigns.” Among plans for coming releases are “engagement signals,” which will display, for example, how many people have commented anywhere (Twitter, Facebook, LinkedIn, etc.) FTC Disclosure: gShift Labs provided no compensation in any form for this review.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Write only about brands that you care about and believe in. For brands, there is very little value in being covered on by a blogger who will write about anything for a fee.

Creating an online review management strategy

Sprout Social

Reviews for local businesses are everywhere. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. They’re necessary to maintain a brand’s image, which directly affects sales. Reviews can also offer you an opportunity to identify flaws in your business or operations. Why review management is important.

How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Ignite Social Media

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park.

5 ways to build a better reputation online with reviews

Sprout Social

Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences, building a strong brand and a positive reputation online is more important than ever. In fact, a whopping 76% of people trust reviews just as much as personal recommendations.

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Implementation is as simple as contacting your Facebook rep, filling out a spreadsheet and having your rep upload it into the system. So let’s review some of the most frequently asked questions about Facebook location Pages.

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Understanding B2B Online Reviews


Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. Online reviews made on social media can reach a very large audience and be spread quickly. One of the methods potential B2B customers use for researching a purchase or service is through online reviews.

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. However, they wound up falling to spammy tactics and end up hurting the brand reputation without the brand marketer even knowing.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. Google Review Count: 790,000.

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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Monitor & Engage With Facebook Reviews From the Smart Inbox

Sprout Social

Since its launch in late 2013, Facebook Reviews has quickly become one of the most popular ways for consumers to leave direct, public feedback for brands. What’s more, nearly 66% of consumers who want to share their experiences, thoughts and opinions are most likely to do so on Facebook. Today, in order to help brands gather and acknowledge this valuable customer feedback, we’re excited to announce that you can manage your Facebook Reviews from Sprout.

Does Facebook Anonymous Login Encourage Brand Trust?

Convince & Convert

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Facebook has added this functionality because consumers have concerns about what is happening to their data. For years, Janrain has encouraged brands to be forthright with their customers, transparent with data collection, and clear about the benefits of sharing personal data.

Facebook Updates in Lieu of F8 2020

Ignite Social Media

Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. Facebook and COVID-19. The first part of Zuckerberg’s F8 video focused on what Facebook has been doing throughout COVID-19 to help people stay connected during this time period.

Duda Review: An Easy Way to Build Social-Ready Sites


We need site visitors to see that we’re active and influential on social media, we need to entice them into following us on these branded third-party presences so we can nurture them as leads. Apart from the website creation aspect, Duda also focuses on technology that empowers branding, client communications, and internal collaboration. To help visitors stay in tune with the latest news regarding your brand, you can use the “Twitter Feed” widget to display your latest tweets.

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How to Tell Your Brand Story on Facebook

Rebekah Radice

So how can you tell your brand story through the power of Facebook? In my latest episode of the Brand Authority Podcast , I share how you can craft a compelling narrative in a clear, compelling, and genuine way. Subscribe to Brand Authority Podcast in iTunes.

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era. If brands have anything to fear, it’s not social media, but losing touch with customers. Brands should be aware that “I haven’t done this before” only works as an excuse the first time they use it.

Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Optimize Your Facebook Tabs. Optimize your Website’s Title & Meta Tags for Facebook Sharing.

How to Use Facebook Groups to Grow Your Business


Facebook Groups are an effective way to create a community, drive engagement, and improve customer relations for your brand or business. While Facebook Pages can sometimes feel like a one-way channel for brands to share updates, Facebook Groups are a space for users to connect and communicate with like-minded people about shared interests. Ready to build a successful Facebook Group for your business? What are Facebook Groups.

SentiOne Review: Monitor and Augment Your Social Media Presence


If you’re complacent, it can ruin your brand to a pulp. But if you leverage it well, then you can establish a solid brand that the vast online populace will trust. In this post, we’ll cover everything there is to know about SentiOne to help you decide if it matches your brand’s specific needs. With social listening tools, you can specifically look for brand mentions and connect with users that have a strong purchase intent. Post by Adi Englander.

Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Drive brand awareness. They will learn the most popular brands and options available to them. All of the data insights the buyer has gathered to this point help them narrow down options and begin to prioritize their top choices as well as filter out brands that don't interest them.

How to Use Facebook Business Manager Successfully Starting Today

agora pulse

I f you use Facebook for marketing and advertising, you need Facebook Business Manager. Here’s a guide to what it is, how to use Facebook Business Manager, and how you can benefit from it. If your company is one of the millions that rely on Facebook for marketing and advertising, you need to know how to use Facebook Business Manager. Why Should I Use Facebook Business Manager? Manage Facebook marketing and advertising in a single place.

84% of Women Read Peer Reviews Before Making a Purchase?

The Realtime Report

84% of Women Read Peer Reviews Before Making a Purchase
. These women span generations X, Y and Z and cite product reviews as the top factor they consider before making shopping decisions. While Gen X and Y rely primarily on traditional product reviews to make shopping decisions, Gen Z relies primarily on product reviews generated via social media to inform their purchase decisions. Quality, price and reviews are the top product concerns when making shopping decisions.

Monday Roundup: Branding Inspired by Oscar

Waxing UnLyrical

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. This 7-Step Guide Will Help You Create An Authentic Personal Brand. Why: “Whether you like it or not, you have a personal brand.”

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Facebook Ad Rejection: Don’t Abbreviate Facebook or Instagram

Jon Loomer

I’m an old guy when it comes to Facebook advertising. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side. I had an ad rejected last week, and my initial reaction was, “Okay, Facebook, you screwed up again.” What’s the freaking deal, Facebook? Use of Brand Assets.