Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series.

Retail 365

Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Facebook and Macy’s team up.

Retail 195

A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11

Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 242

3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.

Retail 157

3 New Trends in Retail Customer Acquisition

Pixlee

The way that retailers acquire customers online has changed significantly over the last decade. Today, brands need to find more authentic ways to connect with their existing and potential customers. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Simply posting advertisements on a platform like Facebook, however, doesn’t ensure success. Better brand advocacy.

Peeking Into The Future Of Retail

Twist Image

He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Tweetable Moments We want to humanize our brand as much as possible. “O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts.

Retail 134

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Report 281

Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard

The Realtime Report

Facebook: 1.15 via Facebook. Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Are you pinning content from retail brands on Pinterest?

Retail 160

How Social Media Changes Retail Storefronts

Ari Herzog

For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. This is a guest blog post by Matthew Cool.

Retail 143

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

Retail 185

Reengineering Retail With Doug Stephens - This Week's Six Pixels Of Separation Podcast

Twist Image

Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. The world of retail is facing disruption, innovation and digitization all at once. Is this the end or just the beginning of retail? brand. branding. facebook.

You Need To Know: Social Media and Retail

Laurel Papworth

Not perhaps a very important fact but it explains why I have a number of FNQ friends on Facebook. I say “might” as I suspect the reviews and comments are filling up a lot of Cairns Facebook discussions at the moment, and that ain’t good for this particular restaurant.

‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Consumers want to talk to retailers of all sizes during the holiday season.

Play.com’s Facebook Fans Spend 24% More

The Realtime Report

Play.com is very happy with its Facebook fans. The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. over 357,000 Facebook fans.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. Asking your customers and fans to hack your brand is about as social as a social business can get.

Amazon's New Retail Stores And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Lots of information about Facebook and our health in the past few episodes. Well, pushing this idea further, Salesforce founder, Marc Benioff suggests to The Guardian that maybe Facebook should be regulated like the cigarette industry. Everyone thought Amazon was going to kill retail stores. In fact for retailers, this was a massive leap forward. brand. facebook. retail. retailer.

Reengineering Retail With Doug Stephens - This Week's Six Pixels Of Separation Podcast

Twist Image

Doug Stephens is one of the world's foremost retail industry futurists. His work and thinking has influenced some of the world's best-known retailers, agencies and brands. Prior to founding Retail Prophet , Doug spent over 20 years as a professional in the retail industry. The world of retail is facing disruption, innovation and digitization all at once. Is this the end or just the beginning of retail? brand. branding. facebook.

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them.

How Brands Use Pinterest

Mindjumpers

More and more brands has also starting to tap into this platform. Unlike Facebook, Pinterest is first and foremost about content and social interactions secondly. Brands on Pinterest. They pin things that communicate who the brands are and what they are inspired by.

Brands 278

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter.

What Works For Brands on Facebook – Social You Should Know

Ignite Social Media

This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. What Works for Brands (and What Doesn’t) on Facebook. The use case for brands is endless.

Brands on social in June 2019: Rainbows, koalas, and cats

Unmetric

Social media collectively embraced the rainbow in June, with users and brands alike chiming in to celebrate Pride Month , honoring the 1969 Stonewall riots. Social users were vocal this month about corporate-pride tie-ins, calling out any brand that had reversed its stance on acceptance or did nothing for LGBTQIAP+ inclusion other than using rainbow colors in their logo. Beauty retailer—the perfect ally . Another brand, another animal!

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. The report reveals that among brand marketers, social spend in 2013 will increase substantially, but perhaps the budget is not being spent where impact would be the greatest. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website.

Brands 285

Does Retail Understand The Untethered Consumer?

Twist Image

and the brands that serve us. brand. facebook. advertisingpodcast blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook fastshopperslowstore garyschwartz impactmobile interactiveadvertisingbureau itunes marketingpodcast mobileconsumer mobileentertainmentforum podcast podcasting theimpulseeconomy twitter Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook.

Top 10 Branded Content Wins of 2018

Likeable

Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. Want branded content inspiration in your inbox every week?

Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . brand. facebook. retail. retailer. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Facebook fan pages are much the same thing. Audience discovery is the use of social data to segment those who talk about your brand into their affinities.

Brands 282

Your Brand Is A Learning Space

Twist Image

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. it's a brand ethos.

The Power of Facebook Advertising [Infographic]

Mindjumpers

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform.

Amazon Is Eating Retail, Uber Is In Hot Water (Again) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Hudson's Bay Company didn't mince words about their retail challenges last week, and Bloomberg is reporting that we could see over 50 retailers file for bankruptcy this year alone. . brand. facebook. retail. retailer. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

20 Tips to Seriously Increase Cyber Monday and Holiday Online Sales

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.

Tips 78

20 Tips to Seriously Increase Cyber Monday and Holiday Online Sales

Pam Moore

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers.

Tips 78

3 New Social Media Ad Formats that Every Brand Should Use

Ignite Social Media

As more media dollars are going to social, platforms such as Facebook and Twitter are constantly rolling out new social media ad formats to meet unique business needs. Here are some proven and upcoming formats that are expected to bring great results for retailers. Facebook Canvas Ads.

How Customer Service on Social Media Helps Your Brand [Infographic]

Mindjumpers

Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Customers expect brands to maintain an active social media presence. Brands that don’t, lose.

Brands 266

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. However, brand loyalty online can be much more fleeting than it is offline. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.

3 Facebook Search Tips You Might Not Know About

agora pulse

Can Facebook search really help you reach your social media marketing goals? Unlike Twitter , Facebook doesn’t have a separate advanced search function. All we’ve got is the “Search Facebook” bar in the top left hand corner.

Tips 155

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook. ” Given Instagram’s high female user base (~70%), the platform is being heavily targeted by fashion brands.