PR Measurement – What to Measure
Proactive Report
DECEMBER 4, 2013
You can measure reach, traffic, time on site, brand awareness, link clicks, downloads, likes, shares. Here are some answers from CMO’s: Passion and talking about the brand repeatedly – CIROC Vodka. Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts.
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