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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Do they care about your brand affiliations or sponsorships? But only 0.2

Brands 275
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How are Fans Using Facebook Reactions?

Unmetric

There was a great deal of excitement following Facebook’s proposal to revamp the Like button towards the end of last year. With the introduction of Facebook Reactions (‘love’, ‘haha, ‘sad’, ‘angry’ and ‘wow’), Brands could know how their Fans felt about their Posts. Other Reactions were rarely used.

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Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know

Ignite Social Media

Facebook recently launched a new offers section, YouTube is rolling out some new non-video features and Instagram Stories is Snapchat’s new rival, all in this week’s Social You Should Know. Now It’s Easier for Brands to Distribute Coupons on Facebook. Yesterday, Facebook launched its revamped Offers section.

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Your Brand Is A Learning Space

Twist Image

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. Brands are now an important part of our communities and ecosystems. Your brand is a learning space.

Brands 40
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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. How to use Social Media for Employer Branding and Recruitment. Future of Social Media?

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Whether you’re a solopreneur or a multi-brand team or somewhere in between, read these 19 tips to get an insider look at how Hootsuite power users wield the dashboard—and get the most out of social media for their business. That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140
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Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Personal Emojis – Bonus Episode [002]

Buffer Social

This week we’re chatting all about Snapchat vs. Instagram Stories and how brands and people are using the platforms in very unique ways. We also discuss our Facebook Notes experiment, if it’s possible to brand your own emoji , and how to build your own content hub within Buffer ! Quotes pulled from the show!