Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know

Ignite Social Media

Facebook recently launched a new offers section, YouTube is rolling out some new non-video features and Instagram Stories is Snapchat’s new rival, all in this week’s Social You Should Know. Now It’s Easier for Brands to Distribute Coupons on Facebook.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

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How are Fans Using Facebook Reactions?


There was a great deal of excitement following Facebook’s proposal to revamp the Like button towards the end of last year. With the introduction of Facebook Reactions (‘love’, ‘haha, ‘sad’, ‘angry’ and ‘wow’), Brands could know how their Fans felt about their Posts.

Your Brand Is A Learning Space

Twist Image

Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. it's a brand ethos.

Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Personal Emojis – Bonus Episode [002]

Buffer Social

This week we’re chatting all about Snapchat vs. Instagram Stories and how brands and people are using the platforms in very unique ways. We also discuss our Facebook Notes experiment, if it’s possible to brand your own emoji , and how to build your own content hub within Buffer !

Facebook Doesn't Get Small Data Right (And You're Worried About Big Data?)

Twist Image

There was a lot of grumpy folks complaining about Facebook (again) lately. Someone in their family passed away or a pet got lost this past year, and suddenly this image is showing up in Facebook''s recently released The Year In Review as a way to celebrate that moment with your social graph. The Year In Review is a little app on Facebook that allows users to share with their friends a collection of photos - month by month - to summarize the year that they had in 2014. brand.

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The Small Wins From Social Media

Twist Image

Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are connected to their number one competitor (or the industry leader), and that acts as some kind of key performance indicator as to where they should be in fan accumulation. Some of the more advanced brands are ditching the like in favor of sharing. brand. facebook.

Watching Me Blog

Twist Image

I do not mention brands. As often as possible, I try not to call out brands - especially ones that have screwed up. When something turns into a blog idea, there are two repositories for it: I keep an email folder titled "Blog", where links to articles that inspire are put. After the post: Once it's posted and live, I tend to let people on Twitter and Facebook know by asking a question. brand. facebook.

Social Media a CRM perspective

Social Media Network Marketing

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. How To Add Static FBML To Your Facebook Page For S.

4 Reasons to Use Social Enterprise Networks for Business


Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates.

Instagram Does the Two Step - And Steps In It

Social Media Marketing

It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. there seemed to be a bright future for this repository of images. And just like that, the photo sharing app market is up for grabs.

Challenges in Everyone in Your Company being Social

Buzz Marketing for Technology

The issue is Brand “voice”. I think it presents a real challenge for a brand. And you run the risk of dilution of the brand. I think organizations are going to need a lot of training on successful Social Media situations that resulted in a very positive experience for the brand.

Social Media Is CRM

Social Media Network Marketing

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. It also encourages the existing customer to become the brand ambassador and introduce new members to the system. Social Media lends itself to Customer Relation Management.

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

They hid 45 commemorative World Series bats around STL and posted clues on their Facebook and Twitter accounts as to their whereabouts. Louis residents choosing to spend a portion of their Saturday chasing after free baseball bats responded on Facebook en mass.

David and The Goliaths of the Job portals!

Atom Thought

The one with the largest repository of resumes? Facebook, twitter and linkedin are fast becoming hunting ground for both employers and job seekers. Get Real Time Jobs- We know that job seekers are on facebook, linkedin and twitter.

15 Battle Test Content Marketing Tricks to Maximize Traffic

Writtent Blog

The lift that Nielsen saw with expert content, which is an 88% percent increase in brand familiarity , doesn’t work as effectively if the relationship seems unnatural or contrived. Be an Early Adopter of Facebook Insights.

#SproutChat Recap: Multimedia Management

Sprout Social

Marketers know that multimedia has the power to exponentially increase a brand’s social footprint. But with multiple content stakeholders and workflows, how do social media marketers efficiently maintain a repository of cohesive, visual assets? However, it’s worth the time and effort to keep multimedia assets fresh and relevant to your brand aesthetic and audience. Branded images are the way to go.

Social Media? Do It For The Free Advertising!

Twist Image

On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within the organization or a debate about the value of Social Media in terms of building a brand. The logic is that as long as a brand is being mentioned anywhere and everywhere (and that the brand is not paying for it), than it's as good as free advertising. Afterall, how much does it cost to set-up a Facebook page? brand building. facebook page.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can also grab free data exports from Facebook and Twitter themselves.). Once your stats are out of Buffer, Facebook, or Twitter and into a spreadsheet, the first thing we tend to do is remove any outliers from the dataset. It’s all unique to your brand. Instead, we believe every brand has its own set of best times to post.

8 Tips for Successful Business Blogging

Ari Herzog

Choose a domain to represent your brand. Include a Facebook like button, Twitter button for retweeting, and the new Google +1 button. You should already have a Facebook page and Twitter feed, so include a way for your readers to follow and like you.

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Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

You should approach content curation with a goal of enhancing and adding value to your existing content resources, in order to best tell your brand’s story. Facebook. A little-known but powerful Facebook feature is the ability to create lists of friends and company pages you follow.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Facebook Create a Facebook Page and tell everyone about it. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

PR Measurement – What to Measure

Proactive Report

You can measure reach, traffic, time on site, brand awareness, link clicks, downloads, likes, shares. Here are some answers from CMO’s: Passion and talking about the brand repeatedly – CIROC Vodka. Facebook. Yesterday I was the guest on the #measurepr Twitter chat.

Social Media Boots Are Made For Running

Diva Marketing Blog

Small local businesses like Atlanta restaurant Pizzeria Venti are on Twitter, Facebook and including blogger relations outreach to build relations with neighborhood patrons through special offers and conversations. Isipho , a small nonprofit that’s mission is to improve the lives of the children in Nzinga, South Africa,  has raised its awareness and brought in funding through its Facebook page, blog and tweets. how is the disconnect in service and the brand promise resolved?

Do you need to own your community?

Jeff Esposito

This is also a great way to streamline customer support and get a prompt resolution for customers as these types of communities have repositories of knowledge that you can refer back to should another customer have a similar issue.

Social Media Outreach for Beginners

Sprout Social

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. A lot of brands put social media outreach in the hands of their social media or community manager.

20 Tips for Better Business Blogging: How to Use Blogging to Generate Leads


Boost company visibility or even ameliorate your brand image. Increase brand awareness. If you’d like to build a following for your brand, generate quality leads, and ultimately grow your business through blogging, here are 20 things you can do to pull that off successfully: 1.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Minimalist Internet Marketing: My Personal Guide

Viper Chill

I personally know that I check Tweetdeck, Facebook, and my email inbox far more often than necessary. If there’s a big yellow Tweetdeck button in my Dock or some links shared by my friends on Facebook, I’m going to want to click around. Home What the F ?