Social Media Today

FEBRUARY 26, 2021

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns.

Campaign 218

Campaign Research Brands Facebook 218

Social Media Today

SEPTEMBER 14, 2020

Facebook is adding some new brand safety tools for video advertisers, including topic exclusions and 'publisher allow' lists.

Video 214

Video Brands Facebook Advertising 214

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121

Social Media Today

NOVEMBER 14, 2019

Facebook's latest research report looks at the key factors which help Millenials and Gen Z connect with brands.

Study 164

Study Publishing Brands Facebook 164

Social Media Today

SEPTEMBER 24, 2019

Facebook has published a new research report which looks at what consumers expect from messaging engagement with brands.

Research 156

Research Publishing Facebook Report 156

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages.

Brands 155

Brands Facebook Issues Privacy 155

Social Media Today

NOVEMBER 1, 2018

With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses.

Report 161

Report Publishing Facebook Brands 161

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. Let me show you… Brand Safety. Within your Ads Manager Tools menu, go to Brand Safety. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Publisher Lists.

Video 178

Video Facebook Report Publishing 178

Ignite Social Media

JUNE 27, 2019

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. Are you currently part of any groups on Facebook? If XYZ Company.

Groups 134

Groups Groups Brands Facebook 134

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Facebook Page publishing authorization: what you need to know.

Publishing 97

Publishing Facebook Authentication Overview 97

Social Media Today

APRIL 22, 2021

Facebook has published the latest video in its 'Social Skills' marketing tips series.

Skills 197

Skills Tips Video Facebook 197

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. This is why so many brands feel their social media channels are underutilized. The solution? Streamline that workflow. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Mindjumpers

FEBRUARY 10, 2015

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. It doesn’t need to address your entire customer database or Facebook fans at once. There – we said it!

Publishing 100

Publishing Content Brands Guidelines 100

Social Media Today

APRIL 14, 2021

Facebook has published the latest video in its 'Social Skills' social media marketing insights and education series.

Skills 150

Skills Video Facebook Education 150

agora pulse

NOVEMBER 27, 2019

More and more people and brands are using Instagram Stories every day. There is some hope that Instagram will release API functionality that permits direct publishing and scheduling of Instagram Stories via third-party tools—but that’s not an option today. Whether the post comes from a person or a brand is irrelevant.

Publishing 105

Publishing Instagram Notification API 105

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

Facebook 195

Facebook URL Advertising Organization 195

Ignite Social Media

APRIL 2, 2021

This post was originally publish on Forbes on March 15, 2021. My team and I recently discussed the advice we’d give brands and agencies for effectively supporting their social media teams. After all, your social team is your front-line representation of your brand. Establish Clear Escalation and Brand Guidelines.

Social Media Management 190

Social Media Management Social Media Brands Guidelines 190

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. Your ad may be fine.

Facebook 213

Facebook Policies Issues Reputation 213

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. But first, what are the core issues raised by The Facebook Files?

Social Media 172

Social Media Facebook Marketing Proposal 172

agora pulse

FEBRUARY 15, 2018

I have tons of space for an elaborate intro, but let me cut to the chase because I’m so unbelievably excited: Instagram direct publishing is now available on Agorapulse. You need to tell Instagram (and their parent Facebook) that you want to use Agorapulse to post directly on your behalf. If you’re like, “Huh?

Publishing 129

Publishing Instagram API Social Media Management 129

Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

Facebook 180

Facebook URL Advertising Organization 180

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 226

Social Media Tips Marketing UGC 226

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. Source: Shopify Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. It’s a one-stop shop that’s excellent for beginner creators and brands. What is Creator Studio?`

Instagram 106

Instagram Facebook Marketing Features 106

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. How to Do Social Selling on Facebook. Jump to a Section. What Is Social Selling? Key Takeaways.

B2B 171

B2B Brands LinkedIn Groups 171

Hootsuite

APRIL 19, 2021

If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. How to schedule Facebook posts.

HootSuite 145

HootSuite Facebook How To Template 145

Social Media Today

NOVEMBER 6, 2019

Facebook has added some new publisher tools, including expanded access to its Brand Collabs influencer marketing platform.

Brands 113

Brands Facebook Influencer Publishing 113

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Adam Sherk

NOVEMBER 21, 2011

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Should Publishers Add “Pin It” Buttons?

Publishing 130

Publishing NoFollow Brands Real Estate 130

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach.

Brands 95

Brands HootSuite Project Metrics 95

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

Publishing 209

Publishing Module Syndication Badge 209

Ignite Social Media

JANUARY 5, 2021

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. Market Pages.

Facebook 161

Facebook Marketing Aggregator URL 161

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Bonus: Download your free pack of 5 customizable Facebook cover photo templates now. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110