Facebook Publishes New Report on the Brand Potential of Stories

Social Media Today

With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses

Facebook Publishes New Report on What Instagram Users Expect from Brands

Social Media Today

Facebook's published a new research report which looks at what users, specifically, are looking for from brands on Instagram

7 Ways Social Media Managers Can Publish Smarter

agora pulse

Let’s look at seven ways social media managers can publish smarter, from scheduling to social listening. Identify the right platforms for your brand. Rather than defaulting to publishing on the biggest platforms, find the right channels for your brand.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. This has made the brand iconic.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. It doesn’t need to address your entire customer database or Facebook fans at once.

Facebook Search and Trending: Show Publisher Logo

Jon Loomer

Branding and traffic are at the core of a publisher’s goals. I want a potential reader to spot and recognize my branding wherever they are, making them more likely to click and go to my website. How to Add Your Publisher Logos.

How to Use Facebook Groups for Your Brand

Ignite Social Media

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide.

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Are You Ready to Step Up to Power Publishing?

Convince & Convert

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”. In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. Monitor their Brand.

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers?

Content Creation? Curation? Focus on Publishing Instead

Firebelly

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

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Are You Ready to Step Up to Power Publishing?

Convince & Convert

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale.

Facebook Page publishing authorization: changes you need to know

Sprout Social

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Even if your Page hasn’t personally been affected yet, the update sheds some light on what Facebook might have in store for businesses moving forward. How has Facebook Page publishing changed?

How to Use Niche Publishers to Drive Revenue

Convince & Convert

It’s no secret that affiliate programs are a great way to get your brand out there. While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers.

Is The Publish Button Evil?

Twist Image

The ability to publish content was once one of the most valuable forces in the world. Facebook is an interesting place. and the answers that follow just move me to think differently (totally rejuvenated by Facebook since the addition of private groups,and some smart folks). As you scroll through the newsfeed, it''s sometimes sad to see how desperate brands (and individuals) can be for some semblance of attention. In fact, Facebook proves that we''re not. brand.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. In fact, publishing your article is just the first step. I have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes).

A new brand for IABC

Sherrilynne Starkie

Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. IABC’s new brand. Branding turkeys.

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The Holistic Publishing Platform For Brands

Twist Image

Publishing is going to change online over the next few years, in more ways than we can imagine. Leveraging "rented" land ( Facebook Notes , Medium , LinkedIn , etc.) This is much more about the value of content, writing, publishing and building a true audience to drive some kind of brand outcome. brand. facebook. facebook notes. publishing. Yes, you need to be in different places instead of driving your audience to where you would like.

F8 2016: It’s a Good Time to Be a Publisher on Facebook

Jon Loomer

Not every Facebook announcement is memorable. But F8 2016 provided hit after hit after hit to help the publisher. And I’m not even going into virtual reality, branded content, Sponsored Messages ads, developer tools (Account Kit, analytics for apps, Graph API v2.6,

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Will location Pages look the same as the main brand Page?

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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. Here are eight social media questions that publishers should be asking themselves: 1. Not including @[brand] or listing a third party tool instead (e.g.

Brands That Use Facebook 360 Photos

Unmetric

This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands. 360 video and photos are a fast growing trend, particularly for brands. It charts the rise in mentions of the word 360 by brands on Facebook.

Brands 117

Facebook’s Big News Feed Announcement That Benefits Brands

Firebelly

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. Could this benefit brand content on Facebook?

Feed 246

How to Use Agorapulse Publishing Categories to Seem Smarter Than You Are

agora pulse

Did you know that Agorapulse now has publishing categories aka “queue categories” or “category queues”? If you use publishing categories for your queue the right way, you’ll get better results and engagement on social media in less time!

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

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The New(ish) Trend Of Publishing Within Publishing

Twist Image

About a year ago,there was news that Business Insider was going to start a brand new publication called, Insider. What made it most unique, was that they were going to publish it solely on Facebook. Not links to pre-existing articles that would take the user from Facebook over to Business Insider. Not articles from Business Insider that would simply be copied and pasted on to Facebook. The thing about this publishing thing. . brand. facebook.

The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Facebook Analytics. Facebook Attribution.

Influencer Branded Content Disclaimers on Social Media

Ignite Social Media

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. Two of those networks have helped make influencer disclosures up front and clear in regards brand partnerships. Facebook.

Translation and Localization Tips for Publishers

Adam Sherk

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. If your publication uses a lot of ‘people’ imagery it is important that it properly reflects the people of the country you are publishing in. Related posts: 7 Conversion Rate Optimization Tips for Publishers. Publishing

7 best Facebook analytics tools

Unmetric

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook.

Brands on social in June 2019: Rainbows, koalas, and cats

Unmetric

Social media collectively embraced the rainbow in June, with users and brands alike chiming in to celebrate Pride Month , honoring the 1969 Stonewall riots. Social users were vocal this month about corporate-pride tie-ins, calling out any brand that had reversed its stance on acceptance or did nothing for LGBTQIAP+ inclusion other than using rainbow colors in their logo. Our pals at Facebook celebrated Cat World Domination Day with a post pushing their new focus on Groups.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. Effective landing pages enhance your brand image and compel visitors to take action.

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How to Wade Through Facebook’s Declining Organic Reach

agora pulse

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. And if your posts failed to do so, Facebook would limit their visibility.

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group.

Digg 172

Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. Facebook was even pretty clear in a blog post that they’re aware the change might hurt some publishers.

Feed 113

Taking part in the Facebook 10-year challenge?

Sherrilynne Starkie

Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one. “Sure, you could mine Facebook for profile pictures and look at posting dates or EXIF data.

The Facebook Boost Post Button Is (Still) a Terrible Idea

agora pulse

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. Let’s take a close look at why the Facebook boost post option isn’t right for the majority of businesses and how to make the ad system work for you instead.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.