Case Study: The Local Stories Project

Mindjumpers

In 2011 NPR commenced a project called “The Local Stories Project” , an experiment aiming to localize content on their Facebook page. To briefly outline it, a certain Facebook feature enabes NPR (and everyone else with a Facebook page) to customize its posts by location.

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

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23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. Facebook has over 80 million active business pages and statistics show that over 2 billion people can be reached through Facebook ads. Top brands on Facebook.

Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. In this scenario you need to talk about detailed tactics to drive a project to completion. There is no perfect project, plan or execution.

Digital Strategy, Plan and Tactics: Get Out of Weeds and Learn the Difference

Pam Moore

You want to ensure that big goals and objectives of a business or project gets buy-in from your key stakeholders, board of directors or management. In this scenario you need to talk about detailed tactics to drive a project to completion. There is no perfect project, plan or execution.

7 best Facebook analytics tools

Unmetric

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook.

Brands on social in June 2019: Rainbows, koalas, and cats

Unmetric

Social media collectively embraced the rainbow in June, with users and brands alike chiming in to celebrate Pride Month , honoring the 1969 Stonewall riots. Social users were vocal this month about corporate-pride tie-ins, calling out any brand that had reversed its stance on acceptance or did nothing for LGBTQIAP+ inclusion other than using rainbow colors in their logo. Our pals at Facebook celebrated Cat World Domination Day with a post pushing their new focus on Groups.

Has Facebook Peaked?

Ignite Social Media

It has certainly been a trying time for Facebook these last few months. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant loss in valuation enough to take Facebook down? Are Users Leaving Facebook?

How to Build a Brand From Scratch With the Help of Facebook

Jon Loomer

One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. Now it’s time to share a blog post from your brand website.

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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Increase brand awareness for your business.

6 Reasons Your Business Needs a Facebook Messenger Bot

Later

Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020? . Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support, building brand awareness, and even acquiring new customers! .

Here’s Why Brands Are Taking Over Your Instagram Comments

Later

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account.

How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Want to build a dynamic personal brand, but don’t know where to begin? Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? How To Build The Most Powerful Personal Brand In Your Industry.

How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Written by Sophia Kenvold who works as Consultant & Project Manager at Mindjumpers. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Tweet.

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7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

Facebook Stories is just one of the latest ways to delight your customers with visual content. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat. Facebook supports 2.23 If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. Just 14 months after launching, Facebook had 150 million active users per day for Stories. Be Brand Focused.

Top Three Takeaways From Facebook F8 2018

Ignite Social Media

Facebook has been a trending topic for some not-so-good reasons lately, and many were left wondering if the social media giant had met its downfall. CEO Mark Zuckerberg, however, was there to quell those concerns at F8 – Facebook’s annual developer’s conference.

A Lesson From Facebook That Every Brand Should Learn

Twist Image

How hard is it, really, for your brand to change and adjust to new times? Our current revenue models are strong enough that innovation is more like a skunkworks project, and few pay all that much attention to it as we continue to drive sales and milk the business model that we have. We sit in these amazing day-long conferences watching all of these brands talk about how innovative and disruptive they are being. Facebook was at the edge as well. Facebook responded.

Monetizing Facebook

Direct Marketing Observations

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Is a Facebook share really worth $14? Are advertisers wasting money on Facebook? Facebook

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

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How to Delete a Facebook Group

agora pulse

Is it time to delete your Facebook group? In this post, we’ll look at how to delete a Facebook group as well as some alternatives to pulling the plug. Deleting your Facebook group is drastic and final. Change the Group’s Name and Branding.

Groups 129

How to Delete a Facebook Group

agora pulse

Is it time to delete your Facebook group? In this post, we’ll look at how to delete a Facebook group as well as some alternatives to pulling the plug. Deleting your Facebook group is drastic and final. Change the Group’s Name and Branding.

Groups 129

The New Facebook Groups Explained

Mindjumpers

Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. The pages, on the other hand, works better if you want to build your community and attract people to your brand.

Groups 254

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. Asking your customers and fans to hack your brand is about as social as a social business can get.

5 Facebook Marketing Tips for Agencies

agora pulse

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products. People always post pictures and reviews on our Facebook page.

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To, For, and Of Women on International Women’s Day

Waxing UnLyrical

If women’s issues are important to you, a person and project you should know about are Kathy Korman Frey and the Hot Mommas Project® respectively. What is the Hot Mommas Project? With the help of our partners, The Hot Mommas® Project went digital, and global, in 2009.

Issues 256

How to Increase Your Brand Awareness Via Social Media

Socialmedia.biz

They are traffic, sales and brand awareness. As there’s a ton of information out there on how to drive traffic and sales with social media, in this article I am only going to focus on how to increase your brand awareness via social media. This content also needs to be well branded.

Brands 113

Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

CSR 259

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Same goes for a digital marketing or branding agency. They need to understand your target market, existing customers, competition, branding and messaging architectures and much more. 5 Reasons You Need to Get Serious About Building Your Personal Brand.

ROI 168

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ An Ideal Use Case for Brands.

Buy 123

How Lowe’s Integrated Pinterest to Their Facebook Page

Mindjumpers

Tweet Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. The Idea: On Lowe’s Facebook page , different functions of Pinterest have been used to brands advantage.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

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How Users Engage With Advertising on Facebook

Mindjumpers

This means that if you run a business, you can benefit from having a Facebook page where you can send out updates to your customers and create dialogue. 40 people from Ireland participated in the test that used eye-tracking to docuement their online behaviour when using Facebook.

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

Though many executives will start the year off discussing long term goals and objectives, it’s not long before the fists start banging on the board room tables asking where the short term return is on projects that weren’t scheduled to have a solid return for months or even years out.

5 Brands Successfully Using Education to Engage

Convince & Convert

The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). Mint.com Facebook updates encourage discussion.

Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. So how can these bots work for brands?

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. – Be convincing, and think of the image and identity you want to project.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth. We want them to consider Lowe’s as their home improvement project source as they move into the home ownership life stage.

How to engage customers on social with brand storytelling

Sprout Social

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Building a unique brand story on social media involves telling it through different social platforms. It can be a challenge, though, to figure out the best way to translate the brand story you’re familiar with inside your company to social media. Here are four examples of brands successfully engaging with their customers with brand storytelling.

How to Increase Your Brand Awareness Via Social Media

Socialmedia.biz

They are traffic, sales and brand awareness. As there’s a ton of information out there on how to drive traffic and sales with social media, in this article I am only going to focus on how to increase your brand awareness via social media. This content also needs to be well branded.

What To Remember When Using Facebook as an Admin

Mindjumpers

Tweet Being an administrator on several Facebook pages, both our own projects as well as client’s projects, I experience the same thing over and over again: the page starts ‘Liking’ its own status updates. Similar Posts: Facebook Real-Time Ad Targeting.