Adam Sherk

JULY 22, 2009

It’s not just that users expect a branded experience on a dedicated domain. It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. Best of luck to both GQ.com and DETAILS.com.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

FEBRUARY 25, 2010

When users click a retweet button, they expect to see something along the lines of: RT @[brand] [headline] [URL] That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet. Thanks for sharing.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 11, 2009

Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. I think I must have missed something and let you off too easy.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

AUGUST 24, 2010

News brands seem to fare better with the embedded video listings, although I also came across several examples (not pictured above) in which YouTube got both results. But based on what I saw today Google’s expanded domain results do not apply to the embedded Google News listings. What Horrible Things Did Time Magazine Do in 1964?

News 113

News List Google Embedding 113

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. main profiles, personas, individual staff members, etc).

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

AUGUST 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk NBC Targets Local Markets on the New Digg by Adam Sherk on August 11, 2010 Through branded profiles and the personalized “My News” feature on the new Digg, publishers are hoping that building up followers who view them as a preferred or trusted source will enable them to reach a (..)

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

SEPTEMBER 10, 2010

In my book, Everything I Know about Marketing I Learned from Google , I share 20 “Googley Lessons” that marketers can learn from the world’s most ubiquitous brand to better engage customers and prospects. But, even for online news outlets — where overhead is low and immediacy is high — there’s too little commercial mindset.

News 121

News Press Release Survey SEO 121

Adam Sherk

OCTOBER 29, 2009

For news and content sites the task is fairly straightforward as lots of users are already subscribed to their RSS feeds, Twitter accounts, Facebook Pages, etc. Related posts: Does Google Want Brands in Your Social Circle? If not how do we get there?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

APRIL 13, 2010

Home pages will rank well for branded searches regardless of site speed, so it is at the content level that the scores matter more. I double-checked several pages; some scores remained the same but others changed by 1 or 2 points. To take the comparison a step further, I also ran Page Speed on the top 10 sites’ lead article.

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

AUGUST 25, 2009

Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. There are lots of good approaches to “link bait” – find the topics and hooks that work for you. Special promotions like contests and giveaways can also be effective.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

OCTOBER 6, 2010

Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too. Related posts: Facebook Pages: Which News Sites Get the Most Engagement?

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

AUGUST 7, 2009

Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter. While the opportunity for engagement is limited, these types of accounts do tend to attract large numbers of followers and the links do get retweeted. So there’s no reason not to set up them up as a foundation building step.

Sites 105

Sites News Strategy Twitter 105

Proactive Report

DECEMBER 4, 2013

Did they click the link in the release and go to the page with more information? You can measure reach, traffic, time on site, brand awareness, link clicks, downloads, likes, shares. Outputs: Press release, blog posts, influencer outreach, Twitter party. Write the body of the release, blog post article.

Netvibes 81

Netvibes Repository Metrics Press Release 81

Social Media Strategies Summit

OCTOBER 7, 2021

The question is, would these online event marketing ideas also work for your brand? Find out below as we list the most beneficial online event marketing ideas your brand can use to promote, amplify content in-event, and drive registration. These can include Facebook, TikTok, Instagram, Snapchat, LinkedIn, etc. Leverage Ads.

Eventful 207

Eventful Marketing Upcoming Influencer 207

Adam Sherk

MAY 17, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. The CPM can be adjusted between $1 and $25.

Sites 167

Sites News CPM Facebook 167

Adam Sherk

MARCH 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? Johanna said she could understand why brands would want to connect with users through Social Search, but that Google had developed it with individuals in mind, not companies.

Google 129

Google Brands Google Reader Digg 129

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. They check to see who links to your website, blog, Facebook page. Owned Media. Owned Links.

Content 45

Content Press Release Yahoo Guidelines 45

Adam Sherk

FEBRUARY 4, 2010

Where Do You Want Your Social Media Press Releases to Live? If a journalist isn’t building his or her own brand today using all available tools, then they are demonstrating a lack of understanding of today’s media marketplace. Paywalls, Media Coverage and User Access: What’s a PR Pro to Do?

Social Media 146

Social Media Press Release SEO News 146

Webbiquity SMM

JANUARY 6, 2015

And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. Is there still a role for press releases?

Press Release 100

Press Release Tips SEO Influencer 100

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Techipedia: Tamar Weinberg

MAY 28, 2010

Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand. Thought I was going to say “Facebook?&# Focusing solely on social media might be nice, but your marketing reach should be a little more extensive than focusing on Twitter and Facebook. Be responsive.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

APRIL 27, 2012

It said, “ Why local businesses should stop focusing on their Facebook page.” ” JD’s premise was that lots of local companies have rushed into Facebook, created Facebook pages, because of course it’s low cost or no cost at least from an out of pocket perspective. It was from JD Rucker.

Insurance 115

Insurance Journal Research Hashtag 115

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. I delete the vast majority of these emails—unless I recognize the rep or the brand from our interactions on Twitter, LinkedIn, or even Instagram. Reps are also active on Facebook, Google+, and Twitter, in that order.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Proactive Report

NOVEMBER 10, 2012

A social audit maps your brand’s complete social graph – both internal and external. Delving into the conversations that are taking place online about your brand and your industry is a new way of getting real intel from all stakeholders without a biased setting. And they’re very passionate about their niche.

Mobile 111

Mobile Reputation Social Graph Skills 111

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Facebook Adding users as friends without proper introductions. And if they don’t accept, don’t send the group request more than once by asking them to join via email, wall post, or Facebook message. Turning your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Convince & Convert

DECEMBER 30, 2015

Custom-taken images for your brand are even better, showing the faces and places where you work and the humans behind the scenes at your company. Content marketers like Noah Kagan have found courses to be an excellent way to grow your email list while building a community around your brand. News Releases and Pitches.

Diagrams 60

Diagrams Posterous Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Custom-taken images for your brand are even better, showing the faces and places where you work and the humans behind the scenes at your company. Content marketers like Noah Kagan have found courses to be an excellent way to grow your email list while building a community around your brand. News Releases and Pitches.

Types 60

Types Content Diagrams Posterous 60