Canadian government spikes the press release

Sherrilynne Starkie

The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. The government takes its lead from Coke, probably the world’s most recognized brand. PLEASE LIKE MY FACEBOOK PAGE.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. While we’re at it, can we ban “brand&# ?

Trending Sources

How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

Pimp Your Press Release

Proactive Report

A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media. Facebook.

Why Press Releases Are Still a Viable PR Techniqiue

Proactive Report

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. Is it only for the big brands with a large PR budget?

How to Create the Optimal Press Release in Social Media

Ari Herzog

If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter. The reason they cost so much, is because good press releases are very valuable.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Share this on Facebook.

How PR and Social Media Can Work Together

Webbiquity SMM

Both are primarily focused on brand awareness, credibility building and image enhancement. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

Facebook & India

The Marketing Blog

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. The objective is to analyze the usage trends for one of the biggest sites on the Internet – Facebook and world’s second most populous country – India. India has always been a vital country for Facebook’s growth plans. I am using all these social portals but Facebook is my favorite.

Sprout Social Raises $40.5 Million Series-D Fundraising

Sprout Social

Sprout Social offers deep social media listening and analytics, social management, customer care, and advocacy solutions to more than 25,000 leading brands and agencies, including Evernote, adidas, West Elm and Edelman. Sprout’s suite of solutions supports every aspect of a cohesive social program and enables organizations of all sizes to extend their reach, amplify their brand and create the kind of real connection with their consumers that drives their businesses forward.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). How to use search to shield your brand from negativity by iMedia Connection. Post it to the Facebook Wall.

Eight Cost-Effective Marketing Approaches to Grow Your Brand

All you have to do is create a website for your brand with a live blogging interface. Try to avoid the act of spamming random emails, however, as this would have a negative effect on your brand. Press statements.

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Building a Social Business

Koka Sexton

Besides the interest in best practices of companies leveraging InsideView for sales intelligence, I was asked questions about how InsideView is leveraging social media for lead generation, branding and support. Setup a profile on Twitter and push out feeds, leadgen content and press releases.

How to Share Influencer Posts as Branded Content Ads on Instagram


If you’re looking to get an even bigger ROI on your influencer marketing, you may want to check out Instagram’s new branded content ads! . Here’s everything you need to know about the new branded content ads on Instagram and how to run your own branded content ad campaign: .

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. The first step to monitoring your brand reputation is listening. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Brands 267

How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Want to build a dynamic personal brand, but don’t know where to begin? Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? How To Build The Most Powerful Personal Brand In Your Industry.

10 Best in Class Brands on LinkedIn

Social Media Strategies Summit

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority.

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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth.

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

Buffer Social

The Facebook algorithm is constantly evolving in order to provide a better experience for users. We were lucky enough to get an inside look at the brand new Facebook algorithm for 2018 , directly from an exclusive News Feed webinar for publishers (thanks to Matt Navarra and Ned Berke ).

You Don't Have A Branding Problem.

Twist Image

How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? Unfortunately, too many marketers think that they have a branding problem. brand. branding. facebook. press release. You have a marketing problem.

San Diego Tweetup IN the Water

Bare Feet Studios

at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

The complete guide to Facebook listening

Sprout Social

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? Facebook listening is taking all of the information you’re given on Facebook, like comments, recommendations and private messages, and identifying trends in them. Facebook monitoring vs listening. Facebook Listening

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence.

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#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads.

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Quit Trying to DO Social Media: Focus on Measurable Results Instead

Pam Moore

Your customers and audiences are not waiting on the edge of their virtual seats excited for you to post yet another link to your press release or announcement of the new discount and product or service you want them to buy. Brand humanization strategy and plan.

How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Want to build a dynamic personal brand, but don’t know where to begin? Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? How To Build The Most Powerful Personal Brand In Your Industry.

Leaving Facebook

Twist Image

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). Facebook is not (just) an advertising platform. brand.

Be More Human Without Being Too Personal To Build Your Brand

Twist Image

As brands (and their messages) are being throttled and only pushed when paid for, it seems like the real humans are still able to make some real connections online. In my first business book, Six Pixels of Separation (published in 2009), I put forward something that I had previously written about on my blog - and an idea that (still to this day) gets me excited about brands, consumers, technology and how marketing connects it all. Don't sound like a press release.

How to create your own Personal Brand?

Buzz Marketing for Technology

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog.

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Does Google Want Brands in Your Social Circle?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? Johanna said she could understand why brands would want to connect with users through Social Search, but that Google had developed it with individuals in mind, not companies.

Google 155

Statistics: Why integrate Facebook into your business

Laurel Papworth

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins?

Unmetric integrates competitive intelligence and benchmarking into Hootsuite


Using Unmetric’s powerful AI, Xia, Hootsuite users will be able to get a complete picture of the historical and current performance of relevant brand content to help inform their social strategies. Read the full joint press release here.

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites.

News 172

JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. But Does it Violate Facebook Guidelines? But does it violate Facebook’s promotions guidelines?

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Facebook Changes Page Layout Features | Small Business Mavericks

Small Business Mavericks

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. You had to do that through your Facebook personal profile.

Fetching Friday – Resources Mashup & Facebook Reassurance


HOW TO: Still Use Twitter Search to Track Your Brand Mentions via RSS – All feeds are still working as they had been just removed from the site after the re-design but not deactivated. If you want to write a successful release you must learn to think like a journalist.

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The Biggest Mistake Brands Make When It Comes To Social Media

Twist Image

What is the biggest mistake that brands make when it comes to Social Media? Prior to these Social Media channels, brands had a social contract with the media (for the most part, this social contract still exists, to this day) that worked/works like this: Something happens and the brand has a PR crisis on their hands. People - like you and I - don't have a social contract with brands and this is tripping them up. When brands fail at Social Media (and then ask "why?"),

Partnering With Brands Theme Week: Marketing Yourself


Do you see other bloggers collaborating with brands and think there must be some magic list you need to be on to have these opportunities land in your inbox? But one of the best ways of getting yourself on a brand’s radar is to make the first move and to speak to them yourself.

Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. Journalists have Twitter feeds and Facebook pages where they ask questions openly and directly.