Ignite Social Media

JULY 20, 2020

Facebook and Instagram Shops Overview. To help businesses impacted by the coronavirus pandemic, Facebook has introduced Shops with the intent to help boost online commerce for small business owners. Source: Facebook. Facebook and Instagram Shops Availability. What Shops Mean for Brands. Source: GlobalWebIndex.

Instagram 196

Instagram Brands Facebook Overview 196

Social Media Today

JUNE 20, 2018

Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities.

Influencer 164

Influencer Brands Platform Facebook 164

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. And the decision for a brand to invest in a new social media platform is a big one.

Platform 272

Platform Social Media Influencer Trends 272

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work?

Examples 113

Examples Brands Facebook Retail 113

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Just this month, TikTok opened its ad platform out of beta and it’s now accessible to a worldwide audience.

Brands 176

Brands Facebook LinkedIn Influencer 176

Social Media Today

JUNE 29, 2020

Brands continue to join the Facebook ad boycott in protest against the company's perceived inaction over hate speech on its platform.

Brands 217

Brands Campaign Facebook Platform 217

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. What is Gen Z’s Favorite Social Media Platform? How Much Does Gen Z Use Facebook?

Data 154

Data Facebook Reddit Social Networking 154

Bill Hartzer

JANUARY 23, 2024

Brace yourselves as TikTok, the reigning star of short-form videos, fails to secure a spot in the top three choices for businesses, with Instagram and Facebook stealing the limelight. Storytelling and Brand Recognition: The emotional power of storytelling in videos plays a pivotal role in brand recognition and loyalty.

Report 95

Report Platform Video Film 95

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

Brands 117

Brands Facebook Advertising Policies 117

Ignite Social Media

MARCH 18, 2021

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Major Issues with Facebook’s Brand Pages.

Brands 155

Brands Facebook Issues Privacy 155

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 288

Brands Meme Research Social Media 288

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. Besides direct mail marketing for realtors, you can explore other marketing platforms for real estate agents. So, here are the most effective marketing platforms to take your real estate business to another level. It is also measurable and promotes brand awareness.

Real Estate 177

Real Estate Platform Marketing Notification 177

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

Social Media 226

Social Media Tips Marketing UGC 226

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Source: Pew Research.

Brands 108

Brands Facebook Journal Issues 108

Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. With the continuously evolving landscape of networks , it’s easy to get overwhelmed and possibly extend your brand to too many platforms. Each platform works differently and requires tailored content to succeed. .

B2B 96

B2B Platform Social Media YouTube 96

Social Media Strategies Summit

MARCH 11, 2021

Just look how global interest in the audio-based social platform has rocketed since the start of December, to a point where it’s caught up with Snapchat, one of the world’s biggest and best-known social platforms: Should we believe the hype? 6 Ways Brands Can Start Using Clubhouse. What Exactly Is Clubhouse?

Brands 228

Brands Conference Hosting Conversation 228

Social Media Today

OCTOBER 13, 2020

Facebook has unveiled a new look for Messenger, which is designed to reflect the evolving usage of the platform.

Features 218

Features Facebook Brands Platform 218

Ignite Social Media

JUNE 27, 2019

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide. Are you currently part of any groups on Facebook? If XYZ Company.

Groups 134

Groups Groups Brands Facebook 134

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. This creates a more engaging, branded experience.

Features 91

Features Brands Real Estate Hashtag 91

Ignite Social Media

DECEMBER 4, 2023

Deciding which social media platforms to be on can be overwhelming for brands today. Watch as SVPs Lisa Braziel and Misi McClelland talk about key factors in choosing social platforms with Senior Community Manager, John Wylie. Before deciding which platforms to use, research where your target demographic is spending time online.

Social Media 91

Social Media Brands How To Metrics 91

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram.

Instagram 234

Instagram Brands Real Estate Remix 234

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What platforms offer social media stories? Facebook Stories.

Social Media 137

Social Media Platform Instagram Feed 137

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

CPM 196

CPM Facebook Sample Samples 196

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

Platform 108

Platform Tips Buy Instagram 108

Social Media Today

JULY 12, 2022

Like Facebook's Brand Collabs Manager, Instagram's Creator Marketplace will help you find the right creative partners for your campaigns.

Instagram 211

Instagram Platform Influencer Campaign 211

Ignite Social Media

MARCH 4, 2021

Although still an invitation-only platform, Clubhouse’s newfound success has everybody talking about the app. If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face.

Brands 180

Brands Hosting Conversation Platform 180

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. How to Do Social Selling on Facebook. Jump to a Section. What Is Social Selling? Key Takeaways.

B2B 171

B2B Brands LinkedIn Groups 171

Social Media Today

AUGUST 19, 2018

Facebook recently launched a new tool to help connect brands with relevant platform influencers. Here's an overview of how it works.

Brands 155

Brands Tools Overview Facebook 155

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 130

Reputation Tools Brands How To 130

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. But first, what are the core issues raised by The Facebook Files?

Social Media 172

Social Media Facebook Marketing Proposal 172

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. A social media presence allows you to build that trust by humanizing your brand and showing that you are an authority in your field.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook How To Publishing Analytics 121