5 Best Influencer Marketing Platforms to Grow your Brand Awareness

Social Media Marketing

By working with a person who has developed a strong reputation and has a blast of followers on social media, influencer marketing is a viable method to get the word out about a brand and help private companies focus on a particular audience.

Facebook Announces 'Brand Collabs Manager' Platform to Connect Influencers with Brands

Social Media Today

Facebook has launched a new tool to connect influencers with brands, and facilitate new marketing opportunities

Snapchat as a platform for branded content?

Mindjumpers

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? If Snapchat deals properly with the hacking scandal, the platform has extensive potential. Best practice for brand communication on Snapchat.

Picking The Right Social Platform For Your Brand

Mindjumpers

Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence.

Facebook Reveals New Changes On Platform | Mindjumpers

Mindjumpers

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. This initiative is launched, because Facebook users love to communicate and make updates. I really hope Facebook will change this asap.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

Feed 171

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

Brands 114

How to Use Facebook Groups for Your Brand

Ignite Social Media

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide.

Groups 133

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Brands are least affected at 49.5

Brands 195

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Instagram is an under-utilised platform for providing pure information.

The Best Social Media Platforms for Location-Based Small Businesses

agora pulse

The right social media platforms can help you get customers through your front door. But, which platforms are right for you and your needs? Your Facebook Page. Facebook is huge– with 2.19 Let’s take a look at how Facebook can help in a bit more detail.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

Facebook Plans to Roll Out a New Influencer Marketplace Platform, Expanding Collaboration Options

Social Media Today

Facebook's testing a new branded content 'Branded Content Matching' platform, which highlights relevant influencers you can partner with on marketing campaigns

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand? Facebook.

Brands 262

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

Feed 167

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Facebook.

Weibo – a Chinese Social Media platform

Mindjumpers

“You don’t have Facebook in China?”. “No. Sina Weibo , micro-blogging in Chinese, is a hybrid of Twitter and Facebook, combined with other popular Chinese blogging functions. However other platforms like Wechat and Zhihu are also promising and popular social media platforms in China.

5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. Yes, this may mean the tool or platform doesn't do EVERYTHING the EXACT way I would like it to.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Facebook Commenting Platform: Pros and Cons For Businesses

Dave Fleet

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Bring brand advocates onto third-party sites. Comments tied to one platform.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people.

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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

Brands 161

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

Data 113

Facebook Publishes New Report on the Brand Potential of Stories

Social Media Today

With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head.

Brands 140

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words.

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. We’d love to tell you how these brands are doing it.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. residents use Facebook several times a day?

5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. Yes, this may mean the tool or platform doesn't do EVERYTHING the EXACT way I would like it to.

IGTV: The Ultimate Guide to Instagram’s New Video Platform

Later

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you: What is IGTV?

Power of Fun: Ignite Brand Awareness and Grow Your Business with the FUN Factor

Pam Moore

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

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Facebook Tests New Info Labels for Branded Content Partnerships

Social Media Today

Facebook is testing out new information labels for branded content collaborations, improving transparency for on platform ads

How to Choose the Right Social Media Platform to Connect With Customers

Mindjumpers

Searching the web, I stumbled across this schedule made by Heidi Cohen , which provides an overview of the social media format options by exploring the pros and cons of different social platforms. Nobody wants to follow a blog or a Facebook page where nothing is being said.

Facebook Messenger 101: Get Started Guide for Business [download now]

Pam Moore

Are you ready to gain an unfair competitive advantage on Facebook? Would you like to stomp status quo and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 Facebook Pages using Messenger – 20 million.

Choosing the Right Social Media Platform [Infographic]

Cody Ward

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. Below is a Quick Summary of the Infographic: Facebook and Google+ have the widest range of media types including: photo, video, article, and text.

Beyond Facebook: The Social Platform Leaders [Infographic]

Firebelly

There is, has been, and will be social activity online beyond Facebook. Cool infographic from Socialjumpstart.com for sure. Certainly there is some perspective to be gained – revenues, employees, when they were founded, other players.

5 Tips for Brands on How to Use Facebook's New 'Brand Collabs Manager' Tool

Social Media Today

Facebook recently launched a new tool to help connect brands with relevant platform influencers. Here's an overview of how it works

Build A Platform

Twist Image

I would argue that an individual with a powerful platform is someone who will never be unemployed. Platforms used to be something that someone else had to bestow upon you. That was the traditional platform. But that platform wasn't your own (it still isn't). facebook.

Google’s Acquisition of Wildfire: What Is The Future of Social Media Management Platforms?

Mindjumpers

Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. Including Facebook ads. It makes you wonder why Facebook didn’t snatch this one to their impressive catalogue of recently acquired companies?