How Brands in the Pharmaceutical Industry Stack Up

Unmetric

In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi.

5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months. Since then, there have been almost 40,000 mentions of the term in connection with the top pharmaceutical companies.

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The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. Instead, brands are defined by the people. The change makes it essential for brands to build trust by creating a. How are brands leveraging community? Building community on social media platforms helps to spread the word about a brand.

5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. This is the reality that many face when they break the rules set by the house of Facebook.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Share this on Facebook.

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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. IMHO, they should be able to give you insight on the way your competitors are using the major social networks like Facebook, Twitter, LinkedIn and YouTube.

What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed

Kikolani

By now, you’ve probably read your fair share of “What I Hate About the New Facebook Updates” to the point that you’re pretty comfortable with the fact that you hate the changes. The Best Facebook News Feed Setting. Introducing the New Facebook Timeline Profile.

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The Digital Generation Is Now Every Generation

Twist Image

There are also many parts of the world that are not online (just look at what companies like Google and Facebook are trying to do to extend connectivity to these parts of the world ) and there is a cost to our digital lives that many who are living in more rural areas or those without means can't participate in. A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. brand. Facebook.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York.

How Consumers use Social Media During Purchase

Proactive Report

“While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight to put behind digital media channels, especially social media, to optimize return on investment,” says Chip Lister, Managing Director of Radius GMR.

10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

Has anyone ever said “wow, this blog article was so incredibly general, I just have to share it on Facebook?” The following example from Digital Agency Couch is a perfect example of targeting content to a clear audience, which happens to be pharmaceutical marketers: Image credit: Couch.

Power To The (e) Patient!

Diva Marketing Blog

As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. Others strongly felt that monitoring should not be mandated or as @rohitbhargava tweeted that brands should not be "cyber sleths."

Survival Tips for a Social Media Agency in a Tough Sector

agora pulse

For example, 74% of brands are posting less on their company social media accounts right now. 69% of brands expect they will decrease ad spend in 2020. Create a Facebook Group centered on connecting your customers and providing value.

Drunk On The Social Media Kool-Aid

Twist Image

In the past short while, I've come across some very smart, clever and strategic entrepreneurs and business professionals who have leveraged Social Media to circumvent some of the more traditional advertising channels to not only get their brand message out, but to become celebrities in whatever niche industry they serve. Last year, I was attending a pharmaceutical marketing conference and one of the organizers asked if I had met a specific individual. facebook.

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Isn’t reputation management about promoting transparency to build trust in their brand? I just got the email newsletter and it’s kidding (in a self-mocking way) about it and really boosts their brand, imho. I have started a group on Facebook called Warning!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now.