The Social Media Incubator

JUNE 22, 2011

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’ Consider these social media stats: In the US, there are now over 149M active Facebook users. 70% log in once a day.

Social Media 191

Social Media Nielsen Study Activities 191

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise.

Facebook 172

Facebook Study Small Business Nielsen 172

Social Media Strategies Summit

SEPTEMBER 23, 2022

In contrast, the median engagement rate (by follower) on Instagram stands at 3.37%, while Facebook’s is just 0.22%. Yet those top performers only post on TikTok once per week on average, compared to four times a week on Instagram and seven on Facebook. So TikTok is still a comparatively under-utilized resource. Image source.

Education 163

Education Examples Content Nielsen 163

Webbiquity SMM

OCTOBER 13, 2010

This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202

SM2 Vocus Alterian Radian6 202

Mindjumpers

DECEMBER 11, 2012

Nielsen, IT Entrepreneur. As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. There are modern mega cities like Beijing, Shanghai and Guanzhou, and there are poor farmers who basically live the same type of life as they did 50 years ago. Guest post written by Jens H. Fragmentation.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

SEPTEMBER 28, 2015

The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. As with anything, if the majority of brands and your competitors are doing the same thing, then it becomes noticeable and potentially damaging to any businesses that don’t keep up.

Video 100

Video Content Nielsen Marketing 100

Sprout Social

AUGUST 25, 2022

Brands will spend differently depending on their unique goals. Although the cost of launching a social channel is technically free, running the profile and creating a content calendar costs a brand anywhere from $500 to $10,000 per month. While the services offered depend on the agency type, they often entail: Platform management.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Twist Image

JANUARY 26, 2017

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. For years, I would listen to brand leaders complain that search advertising doesn't work for them. That's a human thing.

Platform 40

Platform Nielsen Publishing Advertising 40

Bill Hartzer

MAY 26, 2010

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

APRIL 19, 2016

The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition. Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. Not anymore. Resources to Learn More About This Project.

ROI 60

ROI Influencer Nielsen Marketing 60

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” via NissanUSA Facebook. .” Listen Now.

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts).

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Kikolani

JANUARY 3, 2013

There are three types of mainstream media online. From these three types of media, earned media is considered one of the most powerful as it carries the most weight and credibility compared to the other two. This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors.

Tools 151

Tools Digg Nielsen Klout 151

Oktopost

APRIL 22, 2019

The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. In other words, a customer can view your Facebook ads, click on a banner ad, search for your business on several search engines, and then visit your site after seeing your ad on YouTube.

Software 101

Software Marketing Analytics B2B 101

Ignite Social Media

DECEMBER 16, 2016

Facebook), Twitter provides an abundance of information that is the most precise snapshot of promoted post performance. The data Twitter analyzes is more than most platforms, however, it is dwarfed by the amount provided with Facebook. Facebook comes in second on our list due to the abundance of data it collects.

Analytics 60

Analytics Platform Social Media comScore 60

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up. In the third quarter of 2015, Facebook brought in $4.3 Facebook reported a remarkable $4.3

Advertising 112

Advertising Social Media List Statistics 112

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This allows you to target and engage employees with the right types of content.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pixlee

NOVEMBER 15, 2016

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. Why should your brand utilize user generated content marketing ? It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand. Types of User Generated Content.

Content 41

Content UGC Loyalty Nielsen 41

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Take your top keywords (including your company name, product name, etc.)

Brands 143

Brands Content Social Media Consultant 143

Buffer Social

MAY 8, 2019

So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

Industry 74

Industry Meme Survey Authentication 74

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Razor Social

MAY 15, 2019

An influencer that you want to work with should: Have an audience that is relevant to the audience you want to target Be able to demonstrate a high level of engagement Show their work with previous brands together with results Show their influence amongst other influencers Demonstrate that they deliver valuable content Show they can be trusted.

Influencer 104

Influencer Social Media How To Campaign 104

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This allows you to target and engage employees with the right types of content.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. If you’re trying to decide between a shirt from two different brands, you can feel the quality of them and try them on to see which fits better. Number of users or customers.

Conversation 110

Conversation How To Review Influencer 110

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. The Bellhops are very carefully screened for attitude and cultural fit (similar to Zappos or Southwest, according to Keith Peterson , a former Red Bull executive who now heads the Bellhops brand). Think about it.

Case Study 60

Case Study Nielsen Study Process 60

Laurel Papworth

JANUARY 14, 2010

In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen.

Hotels 85

Hotels Tourism Travel Social Media 85

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

JULY 19, 2012

It’s something that’s helped me build my business and my brand, so I just wanted to share how I started getting into that and some of the process and stuff. That Jakob Nielsen and other people have researched that nobody really reads online anyway. But my goal is to basically just try to communicate ideas.

Social Media 127

Social Media How To Consultant Data 127

ProBlogger

MARCH 8, 2023

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. Potential Reach and Actual Reach are two types of metrics to consider and not all platforms will provide you with both.

Brands 32

Brands Metrics Blogger Survey 32

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. According to a recent report from Nielsen, U.S.

CPC 111

CPC Video Cost CPM 111

Buffer Social

JUNE 12, 2016

I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Instagram, and LinkedIn—one day I’ll point out my follower growth to a friend and the next I’ll feel all insecure about the number not being big enough. Place a Facebook/Twitter/Instagram logo on your blog. I can relate. Use hashtags.

Twitter 81

Twitter Strategy Instagram Facebook 81

Buffer Social

FEBRUARY 19, 2019

For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? And since square video outperformed landscape video in almost every category, we hypothesized that vertical video would eclipse square in a brand new study. According to a recent report from Nielsen, U.S.

CPC 85

CPC Video Cost CPM 85

Rebekah Radice

NOVEMBER 24, 2017

Monitoring is simply tracking your brand mentions. All while keeping your finger on the pulse of your industry and the health of your brand. Then dive into tools like Facebook Audience Insights and Brand24 to find common words or phrases that you can track. What I like about Brand 24 is the one-stop shop.

Hashtag 138

Hashtag Influencer Trends Industry 138

Hootsuite

MARCH 3, 2022

This kind of engagement is not unique to the platform, but securing it will look different than on Instagram or Facebook. This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. Good engagement rates for TikTok vary between brands and industries.

Engagement 100

Engagement Tips Metrics Remix 100