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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 2012 was an exciting year in the social media space.

Nielsen 241
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 104
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Nielsen BuzzMetrics.

SM2 202
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. More data has been created in the past two years than in the entire previous history of the human race.

Nielsen 140
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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm. are having a major influence towards the online perception of your brand.

Cymfony 152
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New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. You would think that as the Internet took hold, that this sentiment would dissipate. This is hardly ever the case (sadly).

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

Because social networks have opened up the opportunity for consumers to easily share their opinions of products, brands and services and statistics clearly show that consumers prefer to purchase based on recommendations from family, friends and peers than they do based on marketing material. Email this to a friend?