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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that! Content still is king.

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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Currently available tools ( such as Facebook ) still require us to put up with a lot of friction. I can see individual bloggers turning to branded package and kickstarting of the gifted train. Get the comments RSS feed , instant notification of new comments. The GigaOM RSS Feed Get all the stories posted on the site.

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