Social media loyalty: me like you long time (but me hard to get)
Mindjumpers
JANUARY 3, 2011
The average user of social and new media follows less than five brands. At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. A second question is of course “what is a brand”? Did Cone include “personal brands”, “media brands” etc.
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