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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. billion this year, up from 4.59 billion in 2022.

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Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96

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The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

Buffer Social

All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. How we set up Build Week this year Two weeks before Build Week, Bufferoos across the company submitted their ideas for Build Week projects. It’s Buffer’s annual Build Week. Why did we do this?

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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

Facebook Live launched in 2016 and since then more than 3.5 Not only that but more than 2 billion people have watched a Facebook Live video. Simple: Facebook Live is a fantastic way to increase social media engagement. Simple: Facebook Live is a fantastic way to increase social media engagement. How to use Facebook Live.

Video 145
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

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February Social Media Trends

Ignite Social Media

The State of Facebook Fan Growth. Fan growth is slowing down for brands. We took a sample of 47 Facebook pages and, on average, the pages in this sample grew at a median of 1% over the course of a year. We also looked at the top brand pages on Facebook. Facebook Launches New Pinterest-Like App ‘Hobbi’.

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