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Facebook Messenger: The Complete Guide for Business

Hootsuite

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. Benefits of using Facebook Messenger for business. It’s simple.

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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

Facebook: 1 billion active users. via Facebook. Posterous: 15 million monthly users. via Posterous. 63% of Facebook Users Share Product Info on the Social Network With Friends, Family. Out of those surveyed, 63% of Facebook users share product info on the social network. Twitter: over 500 million users.

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5 Brands Successfully Using Education to Engage

Convince & Convert

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.

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Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. The Under Armour Women’s Facebook page has over 300,000 followers and engages fans regularly with posts similar to those on the Twitter account. 4yUkong5zZg via @ youtube.

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How Social Media Changes Retail Storefronts

Ari Herzog

For years I’ve been exposed to branded product door decals telling me to “Push” or “Pull” an alcohol-branded sign at the checkout counter, or a poster in the window promoting a special. My gym has Twitter and Facebook decals on the front door (bottom right). Your experience is changing.

Retail 130
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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jennifer Beechen, WhiteWave @jenbeechen. Listen Now. The lesson?

Posterous 125
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Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

agora pulse

There are so many platforms to use—Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and so on. Or create a visual poster you can hang up for your whole team to keep an eye on. Plan to spend at least 15 minutes per day per platform (more if you are a bigger brand). The brand colors. Write out your goals.