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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

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BP Facebook Sentiment

Firebelly

| Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Chad Richards is the Social Program Manager at Firebelly Marketing.

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well.

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3 Easy Ways To Make Your Facebook Page More Welcoming

Firebelly

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Comcast Cares & You Can Too | Main | Jakes Take: Fresh Logos, Fresher Coffee » June 02, 2010 3 Easy Ways To Make Your Facebook Page More Welcoming You want your brand's Facebook page to look accessible, inviting, welcoming and, well, social.

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YouTube Tuesday: Checking In With Facebook Places

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer. People are calling it a Facebook killer (due to privacy concerns).

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Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

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Fans With Benefits: Add Value On Your Facebook Page

Firebelly

People are on Facebook to primarily interact with their family and friends - not your brand. Use Facebook Insights to monitor and measure how people are responding to your content. I think the Walgreens Facebook Page does a fantastic job of this. Do more of what people are responding to! Am I misinterpreting the rules?

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