Microsoft’s new logo

Sherrilynne Starkie

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. 1 Facebook brand.

Microsoft Launches So.Cl Social Media Network

Bill Hartzer

Being able to easily create business related social media content that goes viral is a great way to put money in your pocket, and your brand on the lips of every consumer that you reach. You can either sign up with your Facebook ID, or a present Microsoft Windows ID.

Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency

Stay N' Alive

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information.

Microsoft Buys 8 Search Engine Optimization Domain Names

Bill Hartzer

Microsoft has purchased eight domain names related to search engine optimization (SEO). I am not quite sure about the reasoning behind this move by Microsoft, the owner of the Bing.com search engine. It does not appear that any of the.com domains are owned by Microsoft at this point.

Are Chatbots Right for Your Brand?

Ignite Social Media

These bots typically reside within other messaging apps like Facebook Messenger or Kik. With so many types of bots and different types of brands, the time is fast approaching (if not already here) for your brand to decide if a chatbot is right for you.

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Update: Microsoft’s Synsup Labs Domain Names

Bill Hartzer

Last month I first discovered that Microsoft had secretly acquired 47 domain names related to a brand called “Synsup Labs&#. Now, about a month later, the total count of domain names related to Synsup Labs that Microsoft owns is an even 50, and each of those domain names have been set to resolve to their own name server. Share this on Facebook.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

Top five: Facebook users can now hit ‘snooze’

Sherrilynne Starkie

Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Facebook users can now hit 'snooze'. Facebook now allows users to ‘hit the snooze button’. This is a risk for brands posting too often or posting boring or salesy content. Long form content has come to Twitter and provides new opportunities for engagement to brands. Is Microsoft taking on TripAdvisor? REPORT. There is no 'holiday lull' in social media!

This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again

Stay N' Alive

You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. I hate the old Microsoft. Enter the new Microsoft. It turns out Microsoft has a new Xbox console. The cool part is you can share these to Facebook and Twitter though.

ICYMI – Twitter and IBM, Microsoft Band

Danny WhatMough

Microsoft launches a wearable – Microsoft Band. Twitter is losing Execs … Facebook’s advertising revenue has grown by 64 per cent during its third quarter. Amazon comes top of Klout’s list of social brands. Facebook allows page admins to save drafts of posts. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?

Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Ignite Social Media

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn for a whopping 26 billion dollars.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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“K” is King in Brand and Company Naming

Waxing UnLyrical

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding?

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. Twitter and Facebook immediately exploded with accusations of racism because of the tomahawk’s place in Native American culture. PLEASE LIKE MY FACEBOOK PAGE.

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Virtually There With Virtual Reality For Brands

Twist Image

We are seeing how Facebook's 360 degree videos will evolve into Oculus , etc. In terms of simplicity, this is how I think brands needs to define the difference between the two: Augmented reality. What are the brand opportunities with augmented reality and virtual reality today?

Implement a Social Media Policy: Make Your Employees Brand Ambassadors

Mindjumpers

It ensures that your employees are aware of the DO’s and DON’Ts and communicate your brand message in the right way – according to the standards you set. Protecting your brand and business. Governance – Do you actively encourage employees to engage in conversations regarding your brand?

This Isn't the Microsoft it Used to Be - My Full Circle Journey and Why I'm Back Again

Stay N' Alive

Image via CrunchBase You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. I hate the old Microsoft. Enter the new Microsoft. It turns out Microsoft has a new Xbox console. Microsoft has me in their clutches.

The Business Behind Facebook

Mindjumpers

Viral Video Ad Update: Hip Hop Hamsters Closing In On Old Spice » The Business Behind Facebook Posted by Anne Herngaard Aug 10th, 2010 Tweet A new infographic by Phd Online sums up the story behind Facebook. You can read more about Facebook on their press site.

Digital, Social, Brands in 60 Seconds [Infographic]

Cody Ward

I’m also interested in the stat of how many people are posting on Facebook (695,000+) compared to how many people are searching Google (694,445+). Now it seems that more people are “living” in platforms such as Facebook and connecting with others through it.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.

The Simplest Way to Make Facebook Stories for Pages

agora pulse

Facebook stories for pages are a new, powerful way to reach your audience on Desktop and mobile. We know Facebook reach is declining. Could Facebook stories for pages be part of the solution? Facebook stories appear on desktop as well as mobile.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Share this on Facebook.

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Introducing the New Social Kid in Town: So.cl

Mindjumpers

Tweet Microsoft just launched their social media rival to the established social media platforms Facebook, Google+, Twitter and Pinterest. You can also follow people as on Twitter and like posts as on Facebook (with a smile instead of a thumb) with a layout similar to Google+.

What Associations Need to Know About Facebook’s API Changes

SocialFish

Ah, Facebook–that social network I love to hate , even though my career kind of depends on using it. Until yesterday, when you shared a link on Facebook via a page, you had the ability to customize the title, link description and image for that link.

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Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. So how can these bots work for brands?

New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Microsoft Bookings. Facebook Marketing Tutorials

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

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Acquisition Ideas For Your Facebook Brand Pages - Social Media

Social Media Network Marketing

Acquisition ideas for your Brand / Business Facebook Page: This is the process of getting new people on-board. You could join their Community on their Sites, join their Blogs, Join and add to their Facebook content, be on their Twitter and LinkedIn. Facebook has an amazing concept of Sponsored Advertising and so on. Software Templates: Have templates created for Emails and other software like Microsoft Word documents and so on containing the Online Links.

Find out What your Facebook Fans Really Think!

Harp Interactive

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. Although there are many poll application options for Facebook, we like the one simply called, Poll.

Exploding Smartphones, Facebook's Workplace And Fake News Sites - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

and it is hurting the brand. . Many people have talked about Facebook as your own, private space. Some still consider Facebook for personal and LinkedIn for professional. Facebook just launched Workplace (which was previously called, Facebook At Work). Just look at your Facebook feed? brand. facebook. facebook feed. facebook workplace. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7

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Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Facebook stocks falling.

How Do Smartphone Brands in the Philippines Get Engagement on Social Media?

Unmetric

If so, this analysis of the smartphone brands is for you. Here, I investigate the social media habits of top brands in the Philippines. To judge these brands on engagement, let us look a little closer. Promotion gives a significant push to these brands’ Reach and Engagement.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control.

Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? Share this on Facebook.

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Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study

Convince & Convert

MTV Roadies , one of our customers at Pagelever , discovered a hot new Facebook marketing tactic and gave us permission to share. From the beginning, photos were a key part of the MTV Roadies Facebook strategy. Increasing Facebook Photo Clicks by 1290%.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

Entrepreneurial You With Dorie Clark - This Week's Six Pixels Of Separation Podcast

Twist Image

A frequent contributor to the Harvard Business Review , she consults and speaks for clients including Google , Microsoft , and the World Bank. brand. branding. facebook. microsoft. Episode #588 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. If you don't think business and opportunity has changed much since technology and connectivity mind-melded, you have not been paying attention.

The LinkedIn Mastermind Behind The Future Of Work

Twist Image

LinkedIn was recently acquired by Microsoft for over $26 billion. Along with being a part of what has become known as the PayPal Mafi a, he's also an investor in another tech and Silicon Valley startups (including Airbnb , Facebook , and many more). brand. facebook. microsoft. If anyone knows about the state of work and the economy, it would have to be Reid Hoffman. Hoffman is a known entity. He is the co-founder and executive chairman of LinkedIn.

E3 2017 on Social Media – How Did Brands Interact with Gamers?

Ignite Social Media

This huge convention runs for several days during the summer and allows game developers, publishers, and big companies (like Microsoft and Sony) to show off what they have in store for the gaming industry in the upcoming year. Facebook.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity SMM

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? How can brands most successfully drive fan engagement? Facebook Apps and Tools.

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