Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Facebook Page Fan Numbers. Facebook Wall Interaction. Like this/thumbs up (Facebook, stumble etc). Google Page Rank for branded and unbranded terms. Twitter Followers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 91

Strategy Marketing Banking Influencer 91

agora pulse

JANUARY 14, 2020

In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. Statistics show that 66% of all TikTok users are under the age of 30. TikTok is for sharing fun, meme-related videos. How Can Brands Use TikTok? But TikTok and its user base are rapidly growing.

UGC 139

UGC Hashtag How To Meme 139

Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. When executed well, an influencer-brand partnership can result in extensive social shares, increased content engagement, and boosted event attendance.

Eventful 145

Eventful Social Media Badge Hashtag 145

Oktopost

SEPTEMBER 13, 2022

A social media presence allows you to build that trust by humanizing your brand and showing that you are an authority in your field. Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. Great for employer branding and humanizing your brand.

Platform 84

Platform Social Media Insurance Education 84

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Don’t ignore statistics. Ignoring statistics and deciding to manage a Pinterest account just because “everyone does so” will come at a price.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Sprout Social

JULY 7, 2016

billion people logging in daily, Facebook is a huge resource for your business. Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too. Define Your Facebook Goals.

Tips 73

Tips Facebook Real Estate Mobile 73

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265

Research Social Media Marketing Retail 265

Kikolani

JUNE 28, 2016

And yes, it brings you at least three content crises to overcome, but you still need it for brand awareness, building trust, communication with your customers, SEO, SMM, etc. Don’t ignore statistics. Ignoring statistics and deciding to manage a Pinterest account just because “everyone does so” will come at a price.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.

Social Media 160

Social Media Statistics Strategy Research 160

Hootsuite

OCTOBER 24, 2022

Sharing statistics about your local market helps inform your existing clients and puts you in front of new ones. You don’t need a 1,000 word opus here, but telling a bit of the story behind the sale helps humanize your brand. Memes and funny content. If it fits your brand, bring humor into your social feed with relatable memes.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. They also found that “Instagram use is especially high among younger adults” — to a greater extent than Facebook, Twitter, LinkedIn, and Pinterest. Here’s what I learned from my look at the research.

Study 111

Study Instagram Hashtag Research 111

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it. Literally crickets.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Why do advertisers love engagement? Think about it. Literally crickets.

Metrics 60

Metrics Engagement Social Media Training 60

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Why Facebook Marketing?

Brands 52

Brands Facebook Marketing Advertising 52

The Social Media Hat

JULY 18, 2016

For those of you who want to combine the best practices for social media marketing with a clever Facebook hack, try looking at posts that were liked by people who are not yet fans. You can also use a tool like Post Planner to find high performing Facebook posts, as well as content from other sources. Facebook Live Events.

Conversation 60

Conversation Social Media Geotagging Campaign 60

Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Keep it short.

Engagement 145

Engagement Facebook HootSuite Groups 145

Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. While many people may not think of Twitter as a search engine, a glance through the results for a particular keyword or hashtag can bring you everything from news to relevant memes related to your niche.

Social Media 264

Social Media Content UGC Curation 264

Hootsuite

MARCH 20, 2023

This type of engagement post is most common on Instagram and Facebook. Source: Facebook For example, the post above from online magazine Reductress points out the very niche (but relatable) problem of eating without watching TV. For instance, hair accessory brand Supercrush posts lots of hair-related photos and reels.

Engagement 95

Engagement Analytics Meme Instagram 95

Hootsuite

FEBRUARY 20, 2024

You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was by design), on Instagram, Facebook, TikTok, Linkedin, and beyond. 1 Social Media Tool Create. 1 Social Media Tool Create.

Template 106

Template Templates Social Media Diagrams 106

Sprout Social

OCTOBER 10, 2019

Have you noticed your Facebook engagement has been on a downward spiral lately? Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. Facebook is asking brands to rethink how they earn likes, comments and shares on their posts. There’s no need to panic.

Engagement 111

Engagement Facebook Meme Metrics 111

Oktopost

JANUARY 12, 2021

Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. To learn how to keep your leads hooked, let’s take a closer look at brand storytelling, why it works, and how to do it right. What is Brand Storytelling?

Social Media 94

Social Media Brands Construction B2B 94

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Instagram is most effective for brand building.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Sprout Social

MAY 26, 2022

For some brands, it’s a constant back-and-forth. From your brand’s values to the value your business provides, you can’t afford to ignore your social media messaging. That said, each of these audiences also has varying levels of awareness and familiarity with your brand. Comments (and comment threads).

Platform 124

Platform Social Media Strategy How To 124

Hootsuite

JUNE 1, 2022

Photo dumps often have a mix of “good” pics, blurry selfies, candids, goofy shots and maybe a meme or two. The photo dump is vaguely reminiscent of Facebook albums at their peak early 2010s glory. Brands want to partner with influencers who seem like real people, not one-dimensional internet personalities. Yes, yes there is.

HootSuite 106

HootSuite Marketing Construction Meme 106

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Webbiquity SMM

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. That doesn’t mean that there isn’t any room for brand promotion, however. What is Reddit and How Does it Work? Reddit is a content curation and sharing site.

Reddit 188

Reddit Marketing Curation How To 188

Hootsuite

MAY 7, 2020

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. These TikTok statistics will help you tell the forest from the memes. TikTok user statistics. TikTok usage statistics. Brands are jumping aboard, too.

Marketing 145

Marketing Statistics Hashtag Startup 145

Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. The same research finds that Gen Z wants brands to align with their personal values and beliefs. Gen Z expects brands to do the same—to live their own values and to offer value.

Marketing 111

Marketing Survey Mobile Trends 111

agora pulse

DECEMBER 27, 2019

Check out some etiquette tips for using on: Facebook. Facebook Etiquette. Do you find yourself enjoying Facebook but wondering if you’re “doing the right thing” as it relates to business? Let’s take a look at how to use proper Facebook etiquette. Mind your tone on Facebook.

Social Media 152

Social Media Tips Hashtag LinkedIn 152

Buffer Social

JANUARY 9, 2024

However, if there’s one that specifically applies to your niche as a creator or brand, it could be worth tapping into!  Without fail, awards season will set off a tidal wave of memes, GIFs , hashtags , and inside jokes that offer a great way to connect with your audience.

List 96

List Social Media Content Fashion 96

Rebekah Radice

MAY 4, 2017

Build trust which translates into trust for your brand and product. Not only will content help build your brand, but it lets consumers connect with you. Data visualization – Present facts, figures and statistics in a simple and visually stimulating manner through standalone graphs and charts. Add Personality and Branding.

Social Media 154

Social Media Engagement Meme Buy 154

Sprout Social

OCTOBER 1, 2019

Because according to recent social media statistics , LinkedIn is booming right now in terms of user growth and new features for marketers. Whether you’re building your business’ LinkedIn presence or are just trying to establish your personal brand, our guide to the LinkedIn algorithm has you covered. Good question! The good news?

LinkedIn 102

LinkedIn How To Hashtag Publishing 102

Waxing UnLyrical

MAY 31, 2018

We know memes and gifs are cool. You can decide whether to share this type of content on your personal pages, but don’t take the risk when posting for a brand or client. You’ll know you have rights in the material you’re using, and people will feel closer to your brand because they’re seeing the authentic you!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Writtent Blog

APRIL 15, 2013

If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. Why is an attractive Facebook page important? Plus, an attractive, branded page looks more professional, amplifying the benefits of being on Facebook. Products in action.

Hubspot 109

Hubspot Facebook Tips Meme 109

Buffer Social

OCTOBER 9, 2023

Meta's Subscription Model WSJ unveils Meta’s ad-free subscription pricing, impacting ad visibility on Instagram and Facebook – this may affect ad engagement rates. Facebook 1. Legal challenges could potentially affect X's branding or operations. Twitter/X 1.

News 72

News Social Media Marketing Facebook 72