Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 150

Brands Content Case Study Facebook 150

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Write like you talk.

Content 124

Content Brands Findability Marketing 124

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 205

Facebook Eventful Campaign Conversation 205

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Your Ad Preferences.

Yahoo 192

Yahoo Facebook Sample Samples 192

Ignite Social Media

APRIL 6, 2020

Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16 th ) Organic vs Paid Social Media Marketing Before and After the Virus (March 23 rd ) Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30 th ). YouTube, TikTok) still plan to do so after the crisis.

Social Media 159

Social Media Marketing Sports YouTube 159

The Realtime Report

JUNE 4, 2019

Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. Use Facebook Bookings.

Hotels 161

Hotels Tips Marketing Affiliate marketing 161

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. What Are the Benefits of AI Chatbots?

Examples 185

Examples Real Estate Hotels Marketing 185

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands.

Marketing 142

Marketing Class Skills Trends 142

Convince & Convert

MAY 30, 2012

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Trippy – Like Pinterest, but dedicated exclusively to collecting and sharing travel ideas ( Web, iPhone). Let the games begin. Happiness Factor.

Travel 164

Travel Tools iPad Hotels 164

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.

Strategy 91

Strategy Marketing Banking Influencer 91

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok.

Communities 59

Communities Social Media Strategy UGC 59

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Your Ad Preferences.

Yahoo 147

Yahoo Facebook Sample Samples 147

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . Tapping into this saves time and helps your brand feel more authentic.

Video 98

Video Marketing UGC Hashtag 98

Likeable

AUGUST 27, 2018

Here’s what four hotel brands are doing right—and what your brand can learn from them. The Facebook feed of Four Seasons is largely repurposed content from Instagram. On both networks, the brand shares lots of user-generated content with hashtags like #ExperienceFS and #WakeUpWithFS (breakfast in bed, anyone?).

Hotels 64

Hotels Brands Facebook Travel 64

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike.

Social Media 88

Social Media Brands Tips HootSuite 88

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

Social Media 52

Social Media Engagement Strategy Meme 52

Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. It’s no surprise customers want to be heard by brands and feel taken care of when shopping. Cause Marketing Continues to be a Top Social Media Trend. People Love to Shop Small.

Trends 184

Trends Organization Social Media Travel 184

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Pixlee

OCTOBER 30, 2019

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Amazon is one of the most relevant brands to millennials in America today by creating one of the stickiest and straightforward checkout processes. He can be reached via Facebook or check his Twitter.

Travel 45

Travel Discount Compete Price 45

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Users on average spend 23.5 What are the best times to post on TikTok? to 5 p.m.)

Tourism 108

Tourism Travel Education Engagement 108

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Buzz Marketing for Technology

NOVEMBER 17, 2010

It saves customers who are having an issue call them Brand Adversaries and delights them into becoming a Brand Advocate while it also provides a cost reduction ROI when it comes to the call center. I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. Tweet This!

Brands 243

Brands Reputation ROI Case Study 243

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Waxing UnLyrical

JULY 11, 2014

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? We have a lot of non-local travel coming up, so this year, for our anniversary, we opted for a mini road trip. Scene: Fredericksburg, Va.

Brands 174

Brands Consultant Travel Analysis 174

Mindjumpers

AUGUST 29, 2012

Yesterday, Facebook introduced their newly designed site that guides businesses through the many possibilities of Facebook Pages. The site gives you very pedagogical explanations of the various features of Facebook Pages and plenty of graphics to go along with the educational guide. I have taken a look at what it has to offer.

Sites 228

Sites Facebook Overview Guidelines 228

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. So, how useful can the platform be for your marketing campaigns? According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand?

Statistics 111

Statistics Marketing Travel Buy 111

Pixlee

DECEMBER 27, 2021

Even with a relatively high engagement rate, Facebook can be a tough channel to drive conversions from. These five tactics stand to help turn Facebook into a high-converting channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Do a Product Demo on Facebook Live.

UGC 72

UGC Facebook Library Transportation 72

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Platform 118

Platform Social Media Tumblr Reddit 118

Firebelly

DECEMBER 5, 2013

Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. 2014 is upon us. Content will continue to rule.

Real Estate 271

Real Estate Marketing Automotive Smart Phone 271

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Share a video on Facebook. Share a post from your grandma on Facebook. Your personal brand is: .

Brands 78

Brands Training Template Templates 78

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 100

Conversation Strategy Social Media Marketing 100

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145