Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. Along with dual-placements, we utilized the Facebook pixel and retargeted visitors.

Travel 102

Travel Social Media Banking Tourism 102

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Creating conversations, not messaging. “We

Conversation 100

Conversation Marketing Apparel Tourism 100

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? On their Facebook page with 16 million followers, Airbnb posts giveaways and contests and introduces new Airbnb services.

Communities 59

Communities Social Media Strategy UGC 59

agora pulse

MAY 2, 2017

You are finally getting ready to run a killer Facebook ads campaign. But, before you dive in, let’s take a quick look at some of the quickest ways you can waste your Facebook ads budget — and how to avoid them. Going in with a vague idea is the fastest way for a Facebook ad to fail. All the key pieces are in place.

Facebook 124

Facebook Tourism Avatar ROI 124

Social Media Strategies Summit

JUNE 3, 2021

Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government. She suggests joining the Government Social Media Group on Facebook. Watch the panel below or read on for some highlights from the session!

Engagement 149

Engagement Communities Video Tourism 149

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Data for this article was pulled based on social media performance for 2019.

Industry 121

Industry Real Estate Social Media Sports 121

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. One of my favorite hashtag-tracking platforms is Keyhole , a real-time hashtag tracker for Twitter, Instagram, and Facebook. Here are three hashtag search tools that are crazy easy to use!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 103

Sentiment Analysis Patterns Price 103

Convince & Convert

NOVEMBER 8, 2016

Most of these might be from friends and people she follows; the others are from brands vying for her attention. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Using Open Graph Tags on Facebook.

Social Media 166

Social Media Hashtag Travel Tourism 166

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. To Facebook or Not to Facebook?

Industry 231

Industry Real Estate Social Media Travel 231

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 247

Tools Adwords Marketing Class 247

agora pulse

NOVEMBER 3, 2020

As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. So why should your marketing calendar remain unchanged? Does the situation directly affect our brand or our customer base? How are our peers responding to the situation?

Social Media 127

Social Media Social Media Management Issues Health Care 127

Twist Image

JANUARY 8, 2013

It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. The sad truth is that marketers have - for decades on end - done ourselves in. I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard.

Adwords 101

Adwords Marketing Advertising Tourism 101

Bare Feet Studios

MAY 14, 2008

Festivals make your marketing dollars go farther. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter? Internet spend increased over 18% from 06 to 07.

Tourism 40

Tourism Tools Upcoming Conference 40

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

Lurker 203

Lurker Klout Policies Tourism 203

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Marketing 116

Bare Feet Studios

JULY 25, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? And post 2-3 videos?

Tourism 40

Tourism Hotels Upcoming Viddler 40

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. To start, build a list of relevant businesses and brands in your industry. This is one of the reasons it’s so important to understand what other brands in your niche are doing. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m.

Template 145

Template Templates Social Media Tools 145

Sprout Social

JULY 6, 2022

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users , there’s no denying the strength Facebook has as a marketing goldmine. And with so many active users available, there’s so much potential to get eyes on your brand’s content. What are the best times to post on Facebook?

Tourism 113

Tourism Facebook Travel Education 113

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Sprout Social

JANUARY 3, 2017

Join our Facebook community for weekly notifications or take note on the topics and dates below. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. We’ll pull out our crystal ball and talk social media marketing predictions for 2017.

Upcoming 62

Upcoming Social CRM Tourism Travel 62

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Traditional public relations, branding and reputation programs suffer from some of the same challenges. In fact, I would guess far less than half will. Maybe less than 10%. See you on Tuesday, then.

ROI 169

ROI Postrank Tourism Blogroll 169

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere.

Communities 205

Communities Postrank Organization Tourism 205

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password. It’s the fault of businesspeople.

ROI 138

ROI Social Media Social CRM Survey 138

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. The effect of brand building on search traffic , from PPC Blog. GupShup, however, is already giving Facebook a run for its money in one of the most populous (and talkative) countries in the world. This could come in handy. India’s Twitter , from Inc.com.

Klout 105

Klout Postrank Tourism Blogroll 105

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sprout Social

MAY 8, 2023

With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Are you looking to keep a pulse on sentiment and brand health? to noon and 1 p.m.

LinkedIn 108

LinkedIn Tourism Travel Education 108

Sprout Social

NOVEMBER 4, 2016

Monitoring your organization’s brand mentions is really only one segment of the conversations worth monitoring. At this week’s #SproutChat , we covered getting the most out of monitoring beyond brand mentions and how to utilize Sprout’s Brand Keywords. And markets that you're in – or want to be in. sproutchat.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Postrank 146

Postrank Tourism Blogroll WordPress 146

Convince & Convert

MAY 30, 2012

Vacations do make people happy,” says Mr. Nawijn, tourism research lecturer at Breda University of Applied Sciences in the Netherlands. “But Facebook Camera – At the time of this writing, it’s already the second most download free app on Apple’s App Store (iPhone). Web, iPhone, iPad, Android, Blackberry, Windows, Amazon).

Travel 164

Travel Tools iPad Hotels 164

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics. What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. No one has left Facebook!

Social Media 40

Social Media Report Survey How To 40