Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Sprout Social

APRIL 20, 2017

Social media advertising is more than a $8.4 billion dollar market. On Facebook alone, a recent report shows that 92% of social media marketers are taking advantage of the platform’s paid distribution opportunities. Simplify Social Efforts in the Smart Inbox. Getting Started with Ad Comments Inside Sprout.

Comments 53

Comments Facebook Social CRM Collaboration 53

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. How will you adapt?

Social Media 241

Social Media Hotels Retail Airlines 241

Pixlee

NOVEMBER 21, 2017

Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. That said, there are many less-used, highly beneficial features that can bring exceptional value to your brand. Collect Photos from Facebook Comments.

Social CRM 42

Social CRM UGC Aggregator Influencer 42

Twist Image

MAY 15, 2011

The Marketing industry only has a handful of true innovation legends. Along with his business partner, Martha Rogers , they invented the term one-to-one marketing to "illustrate the importance of treating different customers differently." digital marketing. facebook group. marketing legend. social crm.

Social CRM 85

Social CRM Marketing Groups Groups 85

Sprout Social

JANUARY 3, 2017

Join our Facebook community for weekly notifications or take note on the topics and dates below. January 4, 2017: Maintaining a Social Media CRM. Sprout Product Focus: Social CRM. Organizing and keeping track of community members across social networks can be incredibly overwhelming. New Year, new trends!

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Mindjumpers

OCTOBER 27, 2010

All marketing and communication professionals have been welcome to submit their work. And the jury has got plenty of social media work to evaluate – from all continents and 21 countries. Best Social CRM. Great brands among the nominees. Best Use of Alternative Tool(s). Best Use of Media Press Room. Best Writing.

Social Media 193

Social Media SMS Social CRM Technorati 193

Pixlee

JUNE 6, 2017

Social proof is when someone else validates your opinion. Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. Different channels (Snapchat, Facebook, Tripadvisor etc.) are continuously appearing.

Badge 42

Badge Marketing Aggregator Influencer 42

Twist Image

FEBRUARY 18, 2012

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the entire platform. Brands must be vigilant. it's dangerous. it's dangerous. Direct relationships.

Social Media 108

Social Media Yahoo Social CRM Data 108

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. What shows up in these search results?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? Email is all about actual audience.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. " The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). Brands are still afraid to share. I'll be back."

Wiki 102

Wiki Hotels Social CRM Retail 102

Convince & Convert

NOVEMBER 22, 2010

. “As far as we know, we’re the first quick-service restaurant to combine the location-based tech with tangible rewards,&# said Brad Haley, Executive Vice President of Marketing (in the AdAge coverage). Some of these multi-brand platforms are convenient, but it’s irreligious, you’re just one of many choices.&#.

Loyalty 123

Loyalty Social CRM Foursquare Case Study 123

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing. ” white paper.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” ” As Tom Webster eloquently put it in his recent Blogworld keynote , when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. On what basis?

Case Study 139

Case Study Study Social Media Repository 139

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Unported License. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media 62

Social Media Social CRM Reputation Widget 62

Proactive Report

MAY 1, 2010

Three Use Cases for Social CRM. Alhtough this article is titled “for social CRM&# , the ideas apply equally to PR. Facebook Plans to Suggest Pages to Users. Facebook recenty changed the “become a fan&# to simply “Like.&#

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. Because the real advantage email has over social is data. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #SMM [link] Doktor Marketing Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Bravo, Clay. Thanks for that!

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

FEBRUARY 11, 2010

“The mainstream gaming market will always be native. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? link] blur Marketing [link] Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Facebook is for people you used to know.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Chris Brogan started with zero posts and zero readers.

Social CRM 117

Social CRM Consultant Blogger MySpace 117