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How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. So why do corporate PR and social media efforts so often appear disconnected and out of sync? Share this on Facebook.

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

News sites: depending on the type of business and the market you serve, this may include local news sites (newspapers, TV stations, online magazines), trade publications, and business news sites (like the Business Journal, Forbes, or ChamberofCommerce.com).

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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! For example: Your brand name.

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Web Presence Optimization, Reloaded

Webbiquity SMM

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#.

How Social Media Helped Get Top Search Engine Rankings with 2 Hours

Bill Hartzer

Today, I performed a really simple test to see if Likes from social media type websites could contribute to a top search engine ranking in the search engines. So, what did I do to set up and prove my theory that social media likes contributes to search engine rankings?

How Brands Use Pinterest

Mindjumpers

Tweet Pinterest, the social bookmarking tool for images and videos launched in 2010, has become a new favorite platform for many of us – myself included. More and more brands has also starting to tap into this platform. Brands on Pinterest.

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BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! It's not surprising to find that there are significantly more anti-BP pages on Facebook in wake of the Gulf of Mexico oil disaster.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

5 Helpful Facebook Places for Business Articles

Firebelly

How To Use Facebook Places For Your Business Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

The woman voiced her complaint on Facebook and on Ball Memorial Hospitals Facebook page. Others rallied around her and began posting comments on the Ball Memorial Hospital Facebook page as well. Chad Richards is the Social Program Manager at Firebelly Marketing.

Facebook Fans Mean Business (And Are More Likely to Buy)

Firebelly

51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend.

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Is social media marketing too labor intensive?

Direct Marketing Observations

In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. Instruct and show companies and clients how to use social networks to sell directly to consumers.

YouTube Tuesday: Checking In With Facebook Places

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly at Blog Indiana | Main | 5 Helpful Facebook Places for Business Articles » August 24, 2010 YouTube Tuesday: Checking In With Facebook Places People are calling it a FourSquare killer.

Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. These stats can serve as meaningful benchmarks as you launch and continue to build and measure your social media presence and impact.

Fans With Benefits: Add Value On Your Facebook Page

Firebelly

People are on Facebook to primarily interact with their family and friends - not your brand. Use Facebook Insights to monitor and measure how people are responding to your content. I think the Walgreens Facebook Page does a fantastic job of this.

How to create your own Personal Brand?

Buzz Marketing for Technology

As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. To get some more clarity on this I interviewed Dan Schawbel the author of the Personal Branding blog.

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Hook A Facebook Fan Up: They're Looking For Discounts

Firebelly

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. The number one reason people "fan" businesses on Facebook? Have you experimented with discounts and promotions on your Facebook page?

12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. Are you using social media to grow your business?

Is Facebook Suffocating the Rest of Social Media?

Convince & Convert

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. consumers engaged in certain social behaviors actually went down, not up. Is this the long-promised social media backlash?

Greenpeace's Unfriend Coal Campaign Calls Facebook A "So Coal" Network

Firebelly

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs.

Social Media Marketing Madness [Cartoon]

Firebelly

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media Bootcamp: Facebook For Business

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Digital Ethnography | Main | 5 Social Marketing Stories You Need To Read This Week » March 03, 2010 Social Media Bootcamp: Facebook For Business This past Saturday, I presented Facebook for Business at Hoosier PRSAs Social Media Bootcamp and wanted to share it with our readers as well. Facebook For Business View more presentations from Firebelly Marketing.

Jake's Take: Facebook Hits The Big 5-0-0

Firebelly

Digitalia | Indianapolis Social Media Marketing « How One Unhappy Customer Multiplies Across Social Media | Main | Social Media News: Top 5 Stories of the Week » July 23, 2010 Jakes Take: Facebook Hits The Big 5-0-0 This week, Facebook announced that it now has over 500million users.

5 Facebook Stories From This Week You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Toyotas "Sienna Family" YouTube Campaign | Main | Twitter is top social media channel among Fortune 500 » February 19, 2010 5 Facebook Stories From This Week You Need To Read Facebook made a lot of news this week. Facebook Outpaces Yahoo to Become No. Facebook Is the Web’s Ultimate Timesink [STATS] By Ben Parr The average U.S.

Social Media Marketing Checklist from SES Chicago

Firebelly

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What forms of social media will you use and why? Are you currently listening to what is being said about your firm, brand(s) and/or product(s)? What types of supporting marketing will you use to promote and extend the reach of the program?

social media marketing's good news

Firebelly

Marketing is focused on listening and paying attention to what kinds of experience people are having. Which brings us to the power of the market constituents to influence each other. Social Search. Lastly, social research is emerging as an area to watch carefully.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. The article has examples of how social media worked too.

How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Firebelly

Digitalia | Indianapolis Social Media Marketing « Two Easy Ways To Still Get People To Your Facebook Landing Tab | Main | YouTube Tuesday: Im A Social Media Guru! Can you really send grandma a printed newsletter of your Facebook updates?

Two Easy Ways To Still Get People To Your Facebook 'Landing Tab'

Firebelly

Facebook surprised, and upset, a lot of people yesterday when they announced that now only "Authenticated Pages" or Pages with over 10,000 fans can have a custom landing tab. Chad Richards is the Social Program Manager at Firebelly Marketing.

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. Branding one’s self in an online environment built on entropy and go-baby-go is difficult at best, and impossible if you forget to take your happy pills. If you like this one, please don’t hesitate to stumble, blog, digg, bookmark, and otherwise promote the hell out of this. But most people who want to develop a personal brand do.

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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.

Firebelly Marketing's Upcoming Speaking Engagements

Firebelly

March 17th Are You Ready For The Social Revolution?

Wendy's "Treat it Forward" on Facebook, Twitter & Foursquare for.

Firebelly

Theyll donate an additional 50 cents every time you help spread the word about Fathers Day Frosty Weekend on Facebook, Twitter, Foursquare or FrostyCard.com. Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. The world’s largest social network now own the patent for the news feed.

5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web.

5 Social Marketing Stories You Need To Read

Firebelly

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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Firebelly Work: JC Hart "Show The Love" Facebook Sweepstakes

Firebelly

Digitalia | Indianapolis Social Media Marketing « Twitter is top social media channel among Fortune 500 | Main | 5 Social Marketing Stories You Need To Read This Week » February 25, 2010 Firebelly Work: J.C. Hart "Show The Love" Facebook Sweepstakes Firebelly recently helped client J.C. Hart has truly embraced social marketing. Hart Apartment Communities Facebook Page.

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YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media?

Teens & Young Adults Prefer Facebook Over Blogs

Firebelly

Social networking sites (SNS). 71 percent of young adults prefer Facebook while 66 percent of younger teens prefer Myspace.