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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

While the original poster can still see the count, other users cannot. on Instagram in July and began rolling to Facebook in certain regions this September. on Instagram in July and began rolling to Facebook in certain regions this September. Is it a big deal for brands, influencers and their agencies? This test expanded.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Every thread has an OP (original poster) who started it.

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Social Networking Stats: #RLTM Scoreboard, Marketers Buy Facebook Ads for Awareness, Not Fans

The Realtime Report

Facebook: 901 million monthly active users. via Facebook. Posterous: 3.9 Marketers Buy Facebook Ads For Awareness, Not Fans. Marketers are buying Facebook ads primarily to build awareness and sentiment, according to a new survey by Ad Age and Citigroup. Twitter: over 500 million users. via LinkedIn.

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Some Brand Haiku Humor

Adam Cohen

Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. Share this on Facebook.

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Facebook Messenger: The Complete Guide for Business

Hootsuite

Facebook Messenger is one of the most important messaging apps brands use to connect with customers worldwide. Many businesses have used Facebook Messenger marketing to drive results across the customer journey—from building awareness to securing sales. Benefits of using Facebook Messenger for business.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Social media piggybacking.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” For that reason, Russel urges social media marketers to focus more on operational messaging. Is it worth it?