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How to Integrate Overall Business Goals into Your Facebook Strategy


As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. Example 2 – A small sized Danish NGO.

How to Make Pinterest Your Brand’s Own

Convince & Convert

“Twitter and Facebook are very different avenues. Driving Influence for a Visual Brand. Callan spends her time working on influencer relations and integrating social strategies with Sony’s traditional marketing. Callan Green, Sony @callanpaola.

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'Jumo' – The New Social Networking Site For Non-profit.


Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that. The real issue I noticed here is how brilliant the marketing strategy is.

The New Nonprofit

Twist Image

Her blog, Beth's Blog - How Nonprofits Can Use Social Media , is widely regarded are the destination for nonprofit, charitable, NGO and other groups trying to make a difference in the world. brand. digital marketing. facebook. marketing. marketing blogger. marketing podcast. Episode #337 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's the stuff legends are made. Good legends. about good people.

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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined


Keep reading to find out how a hair brand shows their support breast cancer patients, or how a back to school picture can help Save The Children and how L’oreal want us to celebrate diversity with #Yourstruly. It also includes the first man to ever star in a mass-market cosmetics ad.

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TODAY: The UN International Day Against Torture


It was launched on Facebook in May 26, 2010 and got more than 2000 supporters from 40 different countries in the first two weeks.

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How to Create a Social Media Content Calendar: Tips and Templates


Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. Maybe it’s time to get your brand on LinkedIn , or introduce a social media employee advocacy program.