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How Brands & Marketers Should Navigate the 2020 Election

Likeable

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Even far smaller events prompted pauses for some of our brands. All major pauses.

Brands 127
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol.

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Real Brand Storytelling

Twist Image

Back when I first started publishing music magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists. digital marketing. marketing blog. marketing podcast. bazaarvoice.

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US Women Are Following Brands & Stores

Proactive Report

What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase : 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand. 32% follow a health/beauty brand. Blogs 33%.

Brands 82
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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How to Know if Your Niche Idea Will Be Profitable

Twenty4 Social

If you are looking into getting into the niche marketing business, then it is essential for you to know what makes a niche profitable. ^ Look at Forums and Message Boards. How to Know if Your Niche Idea Will Be Profitable. Here are four ways that you can tell if a niche will be profitable.

How To 52
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How to Know if Your Niche Idea Will Be Profitable

Twenty4 Social

If you are looking into getting into the niche marketing business, then it is essential for you to know what makes a niche profitable. If you are looking into getting into the niche marketing business, then it is essential for you to know what makes a niche profitable. ^ Look at Forums and Message Boards.

How To 52