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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

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Top Five: New social media ‘stories’ features

Sherrilynne Starkie

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. — SS. percent), fintech (41.6

Features 150
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How to Get Started With One-to-One Social Media Engagement

Oktopost

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. In contrast to traditional media, social media is more about developing relationships and trying to identify how you as a brand can add value to your customers.”.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. Even major brands are taking note.

Retail 126
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14 Tips for Preserving Your Mental Health While Working in Social Media

Ignite Social Media

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. population use social media, and regular usage has spiked this year in large due to the global pandemic. I limit my time or take full breaks from my personal social accounts.

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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

The news of layoffs at StumbleUpon reminded me that in compiling some year-end social media referral data I’d noticed that a number of sites had experienced declines in StumbleUpon traffic. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

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How Time Magazine Gained 1.2 Million Google+ Followers

The Realtime Report

Time magazine has become one of the most popular news brands on Google+, with over 1.2 million users adding Time to their circles on the social network. Sharick recommends that social media managers target their circles, providing followers with the type of content they are more likely to engage with.

Google 168