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The Social Media Analytics Compass: What and How to Measure

Razor Social

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Platform analytics.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). I spent a long time in a very large brand. Response is really hard work - but that is where the reward is in driving brand affinity. Go join that! Content still is king.

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How I Helped Make a Bland Blog an Overnight Success

Viper Chill

Instead of having him re-brand the whole site or add a summary in the sidebar like a lot of people, we made a simple tweak. If you enjoyed this post, you can: Save on Delicious Share on Facebook Print > [link] title="Click to send this page to Twitter!" On a lot of blogs, it’s very clear what a website is about.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#.