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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. NOTE: Facebook Insights provides important data that shows how your community is interacting with your posts and when your fans are online. You can measure a particular channel, like Facebook or Twitter.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Platform analytics.

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“The Algorithm,” Explained

Likeable

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. The Facebook algorithm knows John loves camping, but never engages with any of your content—so John will never see the ad. like, share, or comment on) any of your content.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. With 800 million monthly active users, TikTok is making headway on Instagram, WeChat, Facebook Messenger, Facebook, and Whatsapp. Brands are jumping aboard, too.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? Are You Growing Enough Voices [link] Steve Woodruff Very excited for you and with you, Jay.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

What type of content is most effective? 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. As one would suspect, Facebook is the most popular method for sharing interesting content. Blogging increases web traffic by 55% for brands.

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